Finalists in the inaugural Colorado Manufacturing Awards are uber-competitive

One reason we waited to develop an awards program for manufacturers is because business is awash in awards. But with knowledge gained from writing about 400-plus manufacturers in two years, and a big push from Manufacturer’s Edge, the NIST manufacturing extension partner in Colorado, we think the time is right for the inaugural Colorado Manufacturing Awards .

And we’re well underway. The theme of the 2016 awards is U.S. manufacturing competitiveness. Following are three finalists in nine industry categories and the supply chain, selected from nominations received in November and December 2015. What sets these companies apart? They’re game changers in their respective sectors, uber-competitive companies reimaging how we make things but also teaching us again why it matters.

Join us April 6, 2016 from 5-7 p.m. at Denver’s ART Hotel for the Colorado Manufacturing Awards reception, where category winners will be announced.

Contract Manufacturing

Faustson Tool (Arvada)

NFT/Paradigm (Golden)

Primus Aerospace (Lakewood)

Supply Chain

Arrow (Centennial)

Colorado Malting Company (Alamosa)

Primeflex Labels (Englewood)

Industrial

Reynolds Polymer (Grand Junction)

Wolf Robotics (Fort Collins)

Woodward (Fort Collins)

Food & Beverage

Fresca Foods (Louisville)

Infinite Monkey Theorem (Denver)

Noosa Yoghurt (Bellvue)

Beer & Brewing

Avery Brewing Company (Boulder)

Ska Brewing Company (Durango)

Wild Goose Canning (Boulder)

Lifestyle & Consumer

Never Summer Industries (Denver)

Otter Products (Fort Collins)

Voormi (Pagosa Springs)

Energy & Environment

PureVision Technology (Fort Lupton)

Tri-State Generation (Denver)

Vestas Towers (Pueblo)

Bioscience & Medical

AlloSource (Centennial)

Mountainside Medical (Boulder)

Spectranetics (Colorado Springs)

Electronics & Aerospace

Modular Robotics (Boulder)

Seagate (Longmont)

Sierra Nevada Corp.’s Space Systems (Louisville)

Built Environment

GE Johnson Construction Co. (Colorado Springs)

Prescient (Denver)

RK (Denver)

We’ll expand on why these companies were selected in the winter issue of MFG, CompanyWeek’s quarterly print companion, to be published in early February and online at www.companyweek.com.

Category winners from this select group will be announced at a reception in early April — and everyone’s invited. We’ll celebrate the 10 companies who win but more than that the makers and manufacturers in our midst. Time to convene. More information will be forthcoming.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

Year ends with promise, challenges for Utah manufacturing

At the close of 2015, Utah manufacturing is a success story. It’s a narrative of cross-industry diversity, game-changing workforce possibilities, and high-tech momentum. It’s also challenged by the same headwinds facing regional and national manufacturers. The story of the Utah manufacturing renaissance is unfinished.

Utah companies are an impressive cast of characters. We know because we wrote about 70 or so Utah manufacturers across ten or so industry sectors last year. Among all manufacturers we wrote about, in Colorado and elsewhere, Utah’s Storm Bowling was CompanyWeek‘s most-read profile in 2015. This collection of entrepreneurs and established makers and manufacturers are reshaping Utah’s economy and leading a quiet resurgence in U.S. goods-producing prowess.

Much like neighboring Colorado, Utah manufacturing is evolving: food products is the fastest-growing sector, posting a 4.7 percent increase in employment year-over-year, driven by the state’s bellwether industrial producers like Lehi Roller Mills but informed by the leading edge of Utah’s wave of natural and organic makers like ProBar — already a national mover in the uber-competitive healthy snack bar space. Craft makers are certainly a compelling story here — with innovative, burgeoning craft brewing and distilling sectors developing here to slake increasingly local consumer tastes and parallel the momentum in the food sector. As we’ve seen across the West, they go hand in hand.

Utah boasts the region’s most organized lifestyle manufacturing sector, and in the race to attract apparel, ski and snowboard, cycling and outdoor gear manufacturers, well-managed industry- cluster strategies are important. Increasingly, cooperation across Utah’s business, higher-ed and governmental entities is a selling point for entrepreneurs and corporate relocation executives alike.

Workforce issues will continue to test Utah’s manufacturing resurgence. The most prevalent challenge reported by Utah companies in CompanyWeek is finding and nurturing quality employees. Despite the state’s string of wins as nation’s most business-friendly state, manufacturers here will hit a wall; growth in Utah’s high-tech manufacturing sector, most notably, will strain higher education as systemic changes — including more job-shadowing and internship programs — don’t arrive fast-enough to alleviate pain.

The question is how the state will respond, and Utah seems uniquely positioned to make a workforce breakthrough. The combination of world-class universities, close-knit community, and favorable economic development variables leave Utah in the catbird’s seat. The scale of the workforce challenge feels more pronounced in neighboring Colorado; other states seem less focused on people.

But labor is just one component of an evolving supply-chain that will determine how far and how fast Utah’s manufacturing economy can grow. Today, high-tech fabricators and industrial firms looking to replace retiring stalwarts feel the labor pinch most. Elsewhere, natural and organic food companies need more locally produced raw materials. Technology is a catalyst if it’s available, a barrier if not; ask apparel and sewn-product companies making skiwear and outdoor gear. Generally, manufacturers need a more robust supply chain, and that’s an ingredient often lost on those who support business.

For our part, we’ll focus our editorial efforts in 2016 where we left off this year: shining a light on Utah’s growth companies to inspire and inform likeminded companies; profiling more supply-chain companies including contract manufacturers to facilitate meaningful connections that advance business; and advocating policies and public-sector investment that provides a foundation for more U.S.-made goods.

We’ll do so in 2016 without a co-branding partnership with the Utah Manufacturing Association, one that helped us find and write about Utah’s top manufacturers when we launched over a year ago. It’s a good time for CompanyWeek to go its own way as independent media and for UMA to focus on what it does best.

We’re thrilled to have one of Utah’s finest, Alicia Cunningham, leading our editorial efforts. Email Alicia to encourage us to profile your business or help in other ways to continue to showcase Utah’s incredible manufacturing sector.

Bart Taylor is publisher of CompanyWeek Utah. Contact him at btaylor@companyweek.com.

CACI, Colorado’s state chamber, to partner on Colorado Manufacturing Awards

We’re pleased to announce that the Colorado Association of Commerce and Industry, the Colorado affiliate of the National Association of Manufacturers (NAM), has signed on to support the inaugural Colorado Manufacturing Awards. CACI will anchor an association presence that provides national reach and exposure for this long-overdue business recognition program. The Colorado Manufacturing Awards (CMA) is co-presented by CompanyWeek and Manufacturer’s Edge.

Dave Tabor, senior vice president of business partnerships for CACI, was instrumental in crafting a collaborative framework with NAM, the Washington D.C.- based standard-bearer for U.S. manufacturing. “The Colorado Association of Commerce and Industry (CACI) is a proud partner of the Colorado Manufacturing Awards,” Tabor said. “Even as the profile of manufacturing has risen over the last several years, there is much more to do, particularly to promote opportunities for entrepreneurs, operating manufacturers, investors and career seekers. The Colorado Manufacturing Awards is an effective platform to promote these opportunities in Colorado.”

A substantive awards program involving a wide cross section of manufacturing industries is overdue. At the same time, it was important we do everything we can to distinguish CMA from year-one. CACI’s participation helps, and for us, establishing a meaningful national connection to begin showcasing Colorado manufacturing is a plus. We’re excited about the inaugural year, but very enthusiastic about proving the value of the program in years to come. Excellence is Colorado manufacturing ensures our success.

We’re extending the nomination deadline to December 31 to allow CACI and NAM to communicate details of the event to their members. Finalists will be previewed in the winter 2016 issue of MFG magazine, publishing late January or early February. A gala event to announce winners and convene the community will be held in early spring.

For those of you who’ve already nominated worthy candidates, thank you! Please contact Tom Bugnitz, CEO of Manufacturer’s Edge, Dave Tabor, or me with questions or comments.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

7 manufacturing stories to watch in 2016

Here are seven manufacturing stories we’ll be following closely in 2016:

1. Craft beer’s pivotal year. Two key ingredients of Colorado craft’s successful formula — its specialty sales channel and local ownership — may be tipped over in 2016. How will the sector respond? In November voters will likely decide whether grocery stores and other retail outlets can sell craft beer and wine, a move opposed by much of the craft ecosystem including the state’s network of thriving small liquor stores. The craft sector may have lost an important ally in the debate with the sale of Breckenridge Brewery to Anheuser-Busch, and may lose more. With rumors of a billion-dollar sale of New Belgium swirling, 2016 may be the year that Colorado craft’s united front against ‘big beer’ finally cracks. To what end?

2. Welcome to the (food) revolution. Food brands and manufacturers here are leading a sea change in what we eat and how we grow, make, and distribute our food. Brands flock here to be part of the scene and local companies are targets for takeovers. It’s a poster-child for the new manufacturing economy – entrepreneurial, innovative, ‘Made in America’ — and a model other states emulate. It’s also the fastest-growing manufacturing sector in Colorado. Storylines should be plentiful in 2016.

3. Will McCain’s antics derail one of Colorado’s signature aerospace manufacturers? In a pique over Ukraine, Arizona Senator John McCain led a congressional effort to ban the use of Russian RD-180 rocket engines used by Colorado aerospace manufacturer United Launch Alliance. As the company maneuvered around the politics McCain made it his personal mission to vilify ULA, one of Colorado’s signature companies. Alabama senator Richard Shelby fought back (ULA assembles its launch platforms in Alabama), securing more RD-180s as part of the 2016 federal budget. But is damage done? With dozens of government-funded launches planned in the near future, and ULA competitor SpaceX seemingly more viable than ever, it’s a good bet McCain will do everything he can to undermine ULA. Will Colorado senators, silent to this point, join the battle on behalf of a Colorado manufacturer?

4. Local sourcing: a new supply chain may light a fire under lifestyle manufacturing. Quiet but important grassroots efforts are underway to develop new supply-chain options for lifestyle and consumer brands — like a rural network of cut-and-sew centers. And why not? The region is a magnet for outdoor gear and apparel companies, for smart, visionary entrepreneurs with ambitions to launch and develop lifestyle companies. We seem far away, though, from a world-class supply chain that might actually begin attracting gear, apparel, or other consumer OEMs to Colorado. But small steps are important. And people are starting to get it.

5. What return on taxpayer investments in manufacturing? In addition to the space program, federal taxpayer dollars are flowing into the state to fund other programs designed to benefit manufacturers. Millions have already been spent on workforce development. CAMA’s FourFront initiative will spend $6.6 million in support of defense diversification and innovation. The City of Loveland, Colorado School of Mines, Manufacturer’s Edge and others will be investing taxpayer dollars in support of manufacturing. The initiatives hold promise but more government spending means higher taxes and with business over-regulated as it is, manufacturers reasonably expect to see tangible benefits in 2016 from the spend. (John Tamney’s brilliant Forbes column provides the backdrop.)

6. Pot’s impact on manufacturing. It almost goes without saying, but Denver’s future as a modern urban manufacturing center may hinge on the availability of affordable commercial real estate. Pot grows have radically changed the market. It’s bad form to root for the real estate bubble to burst, so instead, let’s hope the price of marijuana goes the way of oil and crashes, leaving pot businesses less well-heeled and the market less inflationary. It’s actually a good bet. If it happens we’ll remind you we told you so.

7. The rehabilitation of manufacturing’s brand — or not. Last year we chronicled the national debate regarding a U.S. manufacturing ‘renaissance’. By year’s end, the dialogue was less a lively back and forth and more a rout: Most business writers, like Jon Talton of the Seattle Times, had effectively buried the idea of a manufacturing ‘comeback’ in the bottom of a $40 barrel of oil, alongside a strong dollar hammering U.S. exports, or relative to manufacturing employment numbers from circa 2007, before a recession bludgeoned a sector already reeling from a wholesale offshoring of jobs.

To be fair, the reimagining of manufacturing is lost on local media as well; Colorado scribes often can’t identify a manufacturing company when they see one. It’s also hard to be critical of critics when manufacturing’s own advocates lose sight of the issue. ‘Re-branding’ was once a stated objective of manufacturing trade efforts. Today, not so much.

Our story is that manufacturing employment has returned to pre-recession levels in places like Colorado and Utah and that jobs are being created in a sector reinventing itself with technology and driven by consumer and business trends that today favor more locally produced goods. High-tech fabricators in aerospace and biomedical and food and beverage manufacturers will blaze a way forward. The future’s bright.

We’ll stick to it in 2016.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

CU’s economic forecast positive, but manufacturing advocates may be disappointed


The news was generally positive this past Monday at the University of Colorado’s 51st annual Business Economic Outlook program, hosted by the Leeds School of Business. Richard Wobbekind, senior associate dean for academic programs, again emceed what has become the most important and substantive forecasting event for Colorado’s economy.

As the report surmised:

“The state is measurably outperforming due to the talented workforce, key infrastructure for entrepreneurship, diverse industries, and the aggressive efforts by state and local economic development.”

Last year, the state ranked fifth nationally in real GDP growth; the pace of employment growth ranked third; personal income growth, seventh. Further:

“Real GDP increased 4.7 percent year-over-year compared to 2.4 percent nationally. Per capita income rose 4.5 percent compared to 3.6 percent nationally.”

All signs point to another strong year ahead. Voices on a national level questioning the strength of the U.S. economy haven’t paid attention to what’s happening in Colorado.

Among concerns, Wobbekind mentioned two with emphasis: a growing lack of skilled labor that could stall business development; and housing prices. Generally, Wobbekind and co-presenter Kelly Brough of the Denver Metro Chamber set a balanced tone in celebrating success while forecasting that in 2016 growth will slow slightly as Colorado reaches full employment, interest rates rise, and systemic challenges in workforce and affordable housing take a larger toll.

The news from Leeds was mixed for manufacturing. Recent ISM data that point to a contracting national manufacturing sector dampened Wobbekind’s comments, though employment in Colorado’s sector is forecast to continue to expand if at a slightly lower rate. Year-over-year employment grew around 3 percent from ’14-15 to just over 140,000 total jobs, and 2016 is forecast to add another 2,500 jobs.

“…a stark takeaway from the Leeds report is that very little about the sector is viewed as resurgent or transformative.”

The data indicate positive changes in Colorado’s manufacturing sector that should translate into faster growth. There’s a discernible shift from durable goods in volatile sectors like computers and electronics to nondurable like food and beverage, reflecting the strength of home-grown industry more inured to international uncertainty including the strength of the dollar, or energy cycles.

At the same time, manufacturing advocates may be disappointed that one, the report doesn’t make a meaningful connection between the goods-producing sector and growth in trade, transportation, and utilities, the state’s leading workforce sector with over 450,000 employees; and, lacks references to Colorado’s high-growth maker industries as drivers of future economic growth.

For example the report makes little mention of Colorado’s natural and organic food sector and forecasts food manufacturing to add 500 jobs in 2016, to just over 21,000 total. It’s a conservative estimate. Colorado’s high-energy sector is churning out start-ups, attracting talent and capital and has become a magnet for established companies who want to be here to be part of the ‘revolution’ in the food business.

Moreover, a thriving ecosystem of professional services and trade jobs are being created to support manufacturing – upstream and down – from the development of raw materials to management and sales, marketing and finance, real estate, logistics, wholesale and retail trade. A significant bump in Professional, Scientific and Technical Services jobs forecast by the Outlook is certainly tied to growth in manufacturing; how much is unclear. But manufacturing’s multiplier effect is powerful, both in attracting supply-chain companies to support industry and creating second- and- third jobs.

Add the supply chain to the conversation and everything changes. Until that happens, a stark takeaway from the Leeds report is that very little about the sector is viewed as resurgent or transformative. Colorado manufacturers are on a winning streak (read today about Vestas Towers); growth is steady and evolving in ways that might profoundly change the economy. Advocates like CompanyWeek can do more to communicate the value of manufacturing, including how one manufacturing job drives employment gains in the state’s service and trade sectors.

Time to redouble our efforts. And believe that 2016 is the year we’ll make a bigger difference.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

What to make of Boulder Brands’ near-billion dollar acquisition

We write often of Colorado’s powerful craft food and beverage sector, but last week’s news of Pinnacle Foods acquisition of Boulder Brands for nearly a billion dollars was an eye-opener.

The $975 million price tag, including $265 million in debt, is 29X net earnings (EBITDA), a staggering multiple, especially for a company that’s struggled lately to maintain sales ‘velocity’ for some of its brands. In early summer, when Boulder Brands announced that Stephen Hughes, the company’s CEO, would be leaving, analysts assumed the worst, at least in the short term. TheStreet’s David Peltier said this:

“You certainly don’t want to step in and try to buy Boulder, where the previous CEO left on a sour note. It will likely take a few months to find a permanent replacement, the core Smart Balance brand is not performing well and the steam has come out of the expected growth of its gluten-free brands. . . . The company is no longer a growth story and even though the stock has fallen 36% so far this year, at north of 20X expected full-year earnings, it isn’t cheap enough yet to attract value investors.”

Right. So why the huge deal?

Certainly Pinnacle covets a newer more progressive portfolio, featuring more gluten-free, natural, and organic brands. Boulder’s the national epicenter for innovation and brand development in the sector, so on one level it’s no surprise for those paying attention.

“The conventional players understand they have to evolve or get left behind,” says Ross Shell, CEO of Boulder-based Red Idea Partners, a venture firm focused on early-stage natural food companies. “The valuations on these transactions may seem high, but these deals are based far more around future growth expectations. The hope is that the growth potential plays out handsomely over time to justify the valuation,” he explains.

But a billion dollars worth of healthy burritos and gluten-free spreads? Wow. Are we seeing Colorado’s influential sector reach a tipping point, where the quiet innovation that’s been ongoing here suddenly translates into a string of mergers and acquisitions with heady valuations like the Boulder Brands deal?

Bill Capsalis, president of influential trade group Naturally Boulder, doesn’t go that far but agrees with the premise. “We can expect to see more of this type of activity in the near future,” he says. “This investment validates what we’ve known for a long time – that there’s a food revolution going on.”

It’s also a very active M&A market; deal-makers describe it as ‘frothy’. And while 30X deals are the exception, today it’s a seller’s market for companies with a healthy balance sheet, regardless of sector.

Frothy or not it’s a good guess that Colorado’s transcendent food sector is set to reap the benefits of at least a decade of incredible creativity and entrepreneurship. And craft beer may be next.

Of course, the big difference is that no major brand from Colorado’s first movers has yet to be fully acquired. Oskar Blues created a stir several months back by divesting a controlling interest, but details remain very closely guarded. The community is so tight that the fear of blowback from ‘selling out’ remains a barrier. For many, the tie that binds craft brewers to loyal customers is local ownership.

But consider the multiples that may be in play. Last year a Wall Street Journal article theorized that craft-beer makers are worth roughly $1,000 per barrel of annual production, a number as gaudy as 30X EBITDA. And that was a year ago. The craft beer movement has accelerated at least as fast as the natural and organic trend — and the big craft beer brands arguably carry more weight than those in food.

Is New Belgium a billion-dollar brand? At $1,000 per barrel, it will reach that threshold this year. At that rate, Colorado’s beer landscape is also littered with $50 million and $100 million craft brands, from Oskar Blues to Odell to Left Hand to Breckenridge to Great Divide.

But as much as AB or Molson Coors would like to emulate Pinnacle Foods, we’ll likely be waiting a good spell to find out.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

ULA launch an eye-opener

Colorado companies make a lot of cool stuff, but it’s hard to beat what United Launch Alliance is building from its Greenwood Village- based headquarters. This past Saturday ULA’s GPS IIF-11 mission lifted off from Cape Canaveral, Florida, hitting a 30 minute or so launch window after being delayed a day due to technical issues. ULA’s Atlas 5 rocket assembly was flawless, lifting the 11th GPS satellite into orbit of what will be a 12-satellite ‘constellation’ for both civilian and military use.

For the ULA technicians on-hand in Colorado, the launch seemed routine. For those in the viewing gallery, like me, it seemed anything but. Experiencing a launch from ‘mission control’ was a throwback a couple decades to Apollo and later to the space shuttle. It’s rocket science, and it’s a flat-out rush.

Actually it’s high-tech manufacturing at its best, informed by science and technology and supported by advanced supply-chain management. That we don’t call it manufacturing or classify it as such in Colorado says a lot about how far the sector has fallen in the hierarchy of most-favored trades. We call it aerospace, which of course it is, but ULA is one of Colorado’s most important and high-profile OEMs.

A joint-venture between Lockheed and Boeing, ULA boasts the marketing tagline ‘America’s Ride to Space.’ It’s every bit of that. A ULA rocket assembly will lift the next human into space in a Boeing capsule called ‘Starliner.’ That is, they’ll be next if ULA can beat its upstart competitor into orbit, Elon Musk’s SpaceX. ULA hopes to launch in October 2017. Two years from now. It’s an aggressive timeline.

The first Starliner will also follow ULA’s high-profile Mars mission, slated for next March, this on the heels of New Horizons and the stunning success in flying by Pluto that began on a ULA rocket assembly. It was also announced Monday that ULA has won a NASA contract for a commercial satellite launch, in addition to new programs that will improve the company’s competitive standing in an increasingly crowded field.

Can ULA become the new GM or Ford of Colorado? All three companies design and manufacture sophisticated vehicles. Each employ thousands of people and buy from local contract manufacturers and suppliers.

It’s not likely until more components are actually made here, though it shouldn’t matter. ULA’s rockets are assembled along a supply chain that begins in Colorado but extends throughout the southeast U.S. and today, into Russia for engines. ULA’s headquarters are here, along with design and engineering. Much of the fabrication and assembly is done in Decatur, Alabama. Final assembling and roll-out of the spacecraft happens in Florida — or California, as ULA missions also launch from Vandenberg Air Force Base.

The design and engineering jobs wouldn’t exist independent of manufacturing any more than GM’s car designers would, but we’ve created an arbitrary distinction. Warehouse or trucking jobs that depend on manufacturing don’t count either: Today we don’t correlate them with ‘manufacturing.’ If we did, economic data would reflect a more influential sector. As the Wall Street Journal‘s Justin Lahart points out this week, “goods production, most of which is manufacturing, represents 30 percent of gross domestic product.”

It’s a pesky side note to what’s otherwise a celebration of one Colorado’s most accomplished companies. And with more high-profile space missions to come, the light will only shine brighter on ULA and the region’s burgeoning manufacturing economy.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

[Nominate a manufacturing ‘game changer’ like ULA as part of the Colorado Manufacturing Awards. Here’s more information.]

Artisans abound: Colorado’s craft manufacturers compete globally, navigate homegrown challenges

Pete Wagner and his merry band of ski makers call southwest Colorado home, Placerville, to be precise, on State Highway 145, the road into Telluride. Wagner Custom Skis will make around 1,500 pair of tailored boards this year, steady if ‘managed’ growth for one of the dozens of innovative outdoor gear and apparel manufacturers who call this region home.

Wagner boards look and ski the part of a high quality, low-volume craft brand, but making a lot more isn’t in the cards — for now. “We’re growing — we need more space,” Wagner says, “but real estate here is an issue; there aren’t a lot of options. It creates limitations in how we manage inventory.” Wagner’s not alone. From Telluride to Steamboat Springs to Denver, small but successful companies — maker businesses all — have reached a plateau where new challenges await.

It’s a familiar litany for small manufacturers: affordable real estate to accommodate growth; qualified, dependable labor; a parade of regulations and fees that intensify as business grows; and the need for greater brand awareness to compete at a higher level.

But these artisans of the modern manufacturing economy are resolute. They’ve already captured the ingredients that have come to define success in this economic wave — passion, authenticity, technology and process innovation — and take nothing for granted. Wagner’s invested in machinery, to be more efficient even if significantly higher volume eludes the company in the near-term. “We’ve increased production capacity by 50 percent,” Wagner says proudly, “with the same amount of labor.” Many have reached a level of profitability and predictability they only dreamed about, happy now to maintain a successful, meaningful lifestyle business.

Many others, like Wagner, aspire to the next level. It’s a group of companies and brands that years from now, will come to define business in the Rocky Mountain region. (We’ll showcase a few dozen prospects in next week’s holiday guide of regional consumer-manufacturing companies).

New barriers for growth companies stand in the way. With public investment in economic-development programs at record levels, you’d think a targeted resource kit would be readily available to help catapult these companies from early-stage success to breakout growth and profitability. Not so much.

“Brand awareness is our biggest challenge”, Pete Wagner says. I ask if the now-dormant Buy Colorado program, rolled out to much fanfare two years ago, or the more pervasive Made in America messaging, have been effective. “We haven’t seen direct evidence that it’s made a difference,” he offers, “but we’re selling an ultra-premium brand to skiers all over the world. The Colorado aspect’s important — it’s who we are — but it’s not that significant.”

It’s too early to jump off the Made in Colorado bandwagon but it’s also evident that initiatives designed to accelerate the growth of successful early stage maker businesses have to get better. The recent push in workforce development, as well-funded as it’s been, should produce short-term results. Industry-cluster strategies in aerospace and food and beverage are providing runways that accommodat well-managed, fast-moving brands. The development ecosystem is doing good things. More targeted help is needed.

At some point uber-competitive companies solve their problems — here or elsewhere. They’ll find reasonably-priced real-estate, available technology, labor, and infrastructure investments and development strategies conceived with manufacturers in mind.

It can and should be here. That’s Wagner’s intent. “We want to stay in this community – we’re an authentic ski brand,” he says emphatically. “Our people are passionate about being here.”

We should be equally passionate about making sure they stay.

Bart Taylor is founder and publisher of CompanyWeek.

Startup star The Food Corridor gives manufacturers a boost

The Food Corridor, Ashley Colpaart’s food-tech startup, is also the topic of her dissertation at Colorado State University, but to suggest it’s only an intellectual exercise would miss the point entirely.

“I’ve worked in the food realm all my life,” she told me as she was boarding a plane to San Francisco to present at the BonAppetech conference, “from working at the farmers markets with my parents to getting a master’s degree in Food Policy and Applied Nutrition [from Tufts University] and working in all areas of food production and distribution. I’m passionate about regionalizing food systems, in researching food hubs and innovative distribution systems.” Colpaart’s also a registered dietician and was instrumental in the development of the Northern Colorado Food Cluster.

Colpaart’s The Food Corridor leverages technology to impact local and regional food production by connecting food businesses in need of kitchen space with commercial kitchens licensed by local health agencies. The Food Corridor will provide online booking, payment processing, disbursement, and reviews.

It’s also a near-perfectly timed concept that’s quickly becoming the darling of the booming food-tech industry. Colpaart was the FoodTech Pitch Winner at Boulder’s 33Entrepreneurs contest in July, and won Galvanize Fort Collins’ Pitches and Pitchers in September. Colpaart finished in the “top third” in San Francisco, on a national stage. The startup is in a pre-seed funding stage.

Demand for kitchen space is off the charts. Co-packers — food manufacturers that provide the service for emerging brands — are slammed. And a tsunami of food makers — food truck operators, chefs, caterers, farmers, and ranchers, new brands — has exploded on the food and ag scene.

Turns out that school districts, commissaries, churches, restaurants, and hotels, among others, have great facilities that are underutilized.

Voilà! The Food Corridor.

Colpaart is currently focused on northern Colorado, though her eyes are fixed firmly on Denver and beyond. (The website says The Food Corridor is ‘currently piloting in Colorado.’) The idea is already blossoming. Proof-of-concept is coming easy. “Weld County School District’s facilities are under-utilized,” Colpaart says, “and school districts are generally strapped for cash. We’re filling a industry need and providing a new revenue source at the same time.”

The synergy with Colorado’s transformative sector of co-packers, like Fresca Foods and Natural Food Works, is also a selling point. “We’re helping co-packers ensure that food companies are a reality, that they’re ready for the next step,” Colpaart says. It’s no small issue. Fresca Foods CEO Todd Dutkin has told me the company receives 500 applications a year from emerging brands.

Colpaart describes it as the ‘access’ economy and for her it’s an apt description. She’s in the vanguard of wave of young, smart entrepreneurs who envision changing the way food is produced and distributed, or as she says “reimaging food systems and providing people new opportunities to connect with food.” It’s a wholly progressive and modern ethos that’s been percolating under the rubric of the ‘localvore’ movement. It’s a trend that’s exploding, driven by technology and sustaining factors that are feeding the growth of local manufacturing.

The epicenter for innovation in Colorado is Boulder, Weld, and Larimer counties, a growing food-tech community that boasts an empowering combination of agricultural assets, business incubation and companies transforming entire market sectors — like New Belgium and Odell, Noosa, and Madhava — all paving the way and serving as a model for young, motivated talent.

Like Ashley Colpaart and the community of progressive entrepreneurs establishing Colorado as ground zero for a new American food industry. Tomorrow’s 11th annual Naturally Boulder Pitch Slam & Party, a daylong celebration and contest to determine the best of the next crop of food manufacturers, further showcases the market. We’ll report on the event next week.

Bart Taylor is founder and publisher of CompanyWeek. Reach Bart at btaylor@companyweek.com.

Josh and Zora Tabin

Boulder struts its (food) stuff

For the 25 companies ‘pitching’ to the judging panel at the 11th annual Naturally Boulder Pitch Slam & Party, the questions came fast and followed a pattern:

“What’s the SRP (suggested retail price) and the shelf-life of your product?”

“Where do you manufacture? What’s the long term plan?”

“Where do you experience your highest (retail) ‘velocity’?”

“How do you differentiate your product in the crowded (fill in the blank) category?”

At stake for the winner was coveted booth space at Natural Products Expo West next March, spending cash, free business consulting and the attention and adulation of an industry sector that today has become a national superstar in the multi-billion dollar natural products industry.

The winner was Wild Zoraprofiled in CompanyWeek last year — a husband and wife team whose tasty natural meat and vegetable snack bars (think ingredient-enhanced jerky) stood out from a group of four or five products that were clearly the cream of the crop. Josh and Zora Tabin’s story is as compelling as their snacks, which seem poised for a national breakout if the company can scale manufacturing, no small issue when meat is involved. Zora’s kitchen gets a daily visit from food safety inspectors.

Food startups dominated the proceedings, and product themes followed familiar trends in the natural and organic sector — gluten-free was a staple — with some some quirky, inventive angles. There were RollinGreens‘ ‘tater tots made with millet instead of potatoes; Cow’s Gone, a non-dairy ice cream with coconut milk and natural sweeteners; Rowdy Mermaid kombucha, inspired by the owner’s charming daughter; cold-filtered coffee and a slew of interesting brownies, cookies and a ‘savory’ snack bars. Savory flavoring in the energy bar category also seems a new trend. ‘Paleo’ is still in. Grain-based, sweet-tasting snacks were nowhere to be found.

But as narratives go, the food companies this year took a back seat to the larger spectacle of the event itself and the unspoken feeling among the packed house at the St Julien Hotel & Spa that this community may be changing the rules of an entire industry sector. I congratulated a beaming Clif Harald of the Boulder Economic Council on the event. The companies, he said, “are perfect examples of the fresh ideas and entrepreneurship fueling this important sector of Colorado’s economy.”

Harald is right, of course, but the implications of the annual gathering seem wider. The event brings to light the sea change in how new products are being brought to market, in how the industry innovates. The days of industrial food companies devising the next mega-snack in a laboratory, with a top-down go-to-market strategy, feels far away from these companies. These are passion-fueled entrepreneurs, prototyping in apartment kitchens and earning their chops at farmers markets. Buyers from Whole Foods and Lucky’s provide the big break, offering shelf space for the most promising to test retail ‘velocity’ — that is, how fast and furious the product sells. It’s a ground-up, organic methodology, and its become the new norm in developing the next great thing — a Larabar, ProBar, or 34 Degrees cracker.

Equally transformative is the manufacturing ecosystem, the network of co-packers and maker resources that help the high-velocity brands manufacture in sufficient volume to meet the demand that regional and national distribution requires. Co-packers manufacture for multiple brands. They’re Colorado’s most unheralded business catalysts, providing critical lift to food companies that inevitably must wrestle with the challenge of making more stuff.

Yet the manufacturing component seems poised to evolve again. Co-packers like Fresca, Kitchen Coop and Natural Food Works can work with a limited number of brands; demand is outstripping the supply of co-packing capacity. And some co-packers are launching in-house food brands. With solutions like The Food Corridor on the horizon to connect food brands with other manufacturing opportunities, the next great wave of food innovation may develop around, not through, today’s network of established food manufacturers.

As with other lifestyle manufacturing in Colorado, support from the state’s economic development office is a head-scratcher. I learned that a list of Colorado’s co-packers can be found in the Department of Agriculture’s web pages, because snack bars are made from ag products. But so is Voormi’s vaunted new high-tech outdoor apparel, made from from Rocky Mountain-sourced wool. One assumes Voormi is not an ag business.

It’s a manufacturing business, but policy makers should eventually find a way to provide promotional lift to Colorado’s food business, including its world-class manufacturing value-chain. Clif Harald accurately surmised, “We are recognized around the globe as an epicenter for natural and organic product innovation and leadership.”

That it all starts with 25 passionate entrepreneurs pitching to a room full of discerning industry supporters only makes is sweeter.

Er, more savory.