Why supply-chain matchmaking is a crucial next step, and how to accomplish it

As gratifying it is to watch the country rally around manufacturing, new laws that would incent companies to reshore jobs, or require companies to source domestically, will run headlong into issues that force companies offshore in the first place, including the most obvious: an inability to find qualified, cost-effective suppliers in the U.S.

It’s why the sector’s next great challenge is to connect America’s importers — its product brands and manufacturers — with domestic suppliers that map to their needs, one by one, company by company.

Matchmaking is the short path to renewed expansion for U.S. manufacturing.

It’s not a new idea. Literally every trade or industry group has expended money or energy on supply-chain mapping. We continue to try, and fall short.

Understanding who is reshoring, and why, is an important starting point for a new approach.

Harry Moser is founder of the Reshoring Initiative (RI) and has studied the economics of offshore production for more than a decade. RI’s free tools like the Total Cost of Ownership (TCO) Estimator is today helping companies do the math as it relates to moving jobs or investment dollars back to the U.S.

Moser has quantified reshoring activity throughout the past decade. “In 2010, the total for reshoring and FDI (foreign direct investment) was 6,000 jobs in that year, and by 2017, it had risen to 180,000 jobs in that year, up thirty times. In 2018, it fell off to about 150,000, and our preliminary numbers for 2019 say about 112,000 jobs, off a third from 2017 but still 20 times greater than 2010,” Moser explains.

Why the falloff later in the decade? Call it a hangover from the certainty of tax and regulatory cuts to the chaos of a trade war. “We went from talk of how good the tax cuts were to the uncertainty of tariffs,” says Moser. Still, he sees a quick recovery under certain conditions. “Our best belief is that if we can stabilize the trade war and get beyond coronavirus, the rate of reshoring and FDI both will pick up and in a reasonable time get back to the rates of 2017,” he says.

What types of companies will reshore in the future? Easy reply. “The companies that have been coming back,” says Moser.

Transportation has been a reshoring leader. “The big numbers are always in transportation equipment,” Moser explains. “When Toyota or Audi builds a new factory, they bring 10 suppliers with them — often 10,000 to 20,000 jobs.

“Then, typically, electronics, appliances, and machinery are active — all situations where there’s significant TCO economics that favor it,” he says. “Or products that may have significant trade costs associated with importing, frequent design changes, IP risks, or unstable or variable demand. Or where hidden costs other than price are a substantial part of the total cost.”

Finally, automation is crucial. “If you expect to bring it back, certainly you want to automate more than when it left, and preferably more automated than where it is in China or wherever it is, because we still have significantly higher labor costs here,” says Moser.

Fortunately, for Colorado, California, Utah, and other western states, the list of top reshoring industries correlates geographically with the industrial assets of the region. Compare the list of most active industries, below, to California and Colorado’s top pre-COVID-19 manufacturing growth industries:

Most jobs reshored, 2010-19 (Reshore Initiative, preliminary 2019 data):

  1. Transportation equipment
  2. Computer and electronic products
  3. Electrical equipment, appliances, and components
  4. Chemicals
  5. Plastic and rubber products
  6. Wood and paper products
  7. Apparel and textiles
  8. Fabricated metal products
  9. Machinery
  10. Medical equipment and supplies

Here are the top 5 employment sectors California, pre-COVID:

  1. Computer and electronic product manufacturing
  2. Food
  3. Fabricated metal product manufacturing
  4. Transportation equipment manufacturing
  5. Chemical manufacturing

Three of the top 5 sectors are trending up:

  1. Computer and electronic product manufacturing, +2.4 percent
  2. Transportation equipment manufacturing +13 percent
  3. Fabricated metal product manufacturing +2.4 percent

Largest employment sectors in Colorado manufacturing, 2018 (CompanyWeek/University of Colorado Leeds School of Business 2020 Business Outlook Report)

  1. Food
  2. Computer and electronic products
  3. Fabricated metal
  4. Machinery
  5. Miscellaneous
  6. Beverage

Fastest growing Colorado sectors/Top Gainers (total employees):

  1. Beverage manufacturing (up 4.1% year-over-year — 31st nationally)
  2. Machinery manufacturing (+4.5% — 19th nationally)
  3. Transportation equipment (+2.75% — 30th nationally)
  4. Fabricated metal manufacturing +3.1% — 34th nationally)
  5. Food manufacturing (+2.2% — 13 nationally)

Here, then, is a different approach to matching companies in these industries to local partners:

  • First, map the contractors and suppliers well-positioned to support local importers and companies in these industries. This is no trivial exercise. Contractors have been slow to publicize their shops. Sewers have been asked by brands to maintain a low profile. We need to meet the suppliers working in our communities.
  • Same with original equipment manufacturers (OEMs) and brands, by first acknowledging that these companies are integral to a region’s manufacturing community. Today, companies that design and engineer locally but manufacture offshore are largely ignored by the trade, even as they’re celebrated as “technology” or “bioscience” companies. Manufacturing’s small tent must get bigger. As Harry Moser suggests, “I’d get everyone in the same room — the job shops, the equipment manufacturers, the MEP (in California, CMTC; in Colorado, Manufacturer’s Edge), the economic developers, and say ‘Here’s 20 multinational companies, here’s the different product categories, here’s the the top 10 importers in each of the categories. Who has contacts at this company, in this product category?’ and go from there.”
  • Lastly, we need better tools to connect manufacturers with each other and the supply chain. As in-person events slowly come back, new enabling technologies that help companies locate and interact with new business partners, will be a catalyst.

We’re working on several new projects including the new Suppliers Bulletin, to better map and connect America’s supply chain as companies reshore or develop organically here.

We need your help, that is, your participation. Let us know who you are by submitting a suppliers listing. Our growing list is the basis for a new resource that will map the region’s capabilities to connect and advance the sector.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@comapnyweek.com.

Sent packing by the PPP

My Payroll Protection Program (PPP) experience was over before it started.

On the evening before the April 3 opening of the program, I’d gathered information for the application and documented payroll expenses per the language in the CARES Act, that stated:

“Payroll costs include the total amount of any compensation to (1) employees in the form of a salaries, wages, commissions, cash tips, payments for leave, severance, group health care benefits, retirement benefits, or state or local taxes assessed on employee compensation, and (2) a sole proprietor or independent contractor in the form of wages, commissions, income or similar payments not to exceed $100,000 per sole proprietor or independent contractor in one year prorated for the covered period.”

The language was a relief. My company is comprised of a network of talented independent contractors, of editors, writers, designers, and photographers who bring CompanyWeek to life each week. We’re gig professionals and entrepreneurs. If anyone needed a reminder of the importance of this segment of the economy, COVID-19 has provided it.

Yet not in time, apparently, to be sent packing. On Friday morning, as the first applications were funneling through banks, the Small Business Administration (SBA) moved the goalposts. Responding to a wave of questions about the program from confused businesses and advisors, the SBA posted its own Q&A, including this nugget:

Do independent contractors count as employees for purposes of PPP loan calculations?

No, independent contractors have the ability to apply for a PPP loan on their own so they do not count for purposes of a borrower’s PPP loan calculation.

Rejected. No employees, no payroll costs, no PPP loan. As a practical matter, the guidance killed plans that would have enabled me and others to keep a staff and payroll together, to provide certainty for gig entrepreneurs who rarely have it. Left alone, the original stipulation would have also saved the system from hundreds of thousands of additional applications from sole proprietors and freelancers.

The SBA must have feared duplicate submissions. It’s a hollow concern — and crippling distinction. I hope to have employees. But my company will always support freelancers, at least until I’m smart enough to build a media business immune to a foundation of quicksand. I’ve no idea what the media landscape holds for me in 18 months, let alone a reasonable term of a small business loan.

I do know our mission is sound. Manufacturing keeps us motivated — me and the cadre of journalists reporting on America’s innovative and lately, highly appreciated, maker community. COVID-19 is only the latest in a series of existential threats to the U.S. economy that underscore the importance of American manufacturing.

Today elected officials and wonks who do their bidding pick winners as if a command and control economy were the American norm. On one hand I support it. That status quo wasn’t working for manufacturing. I’ve argued for specific targeted tools that enhance U.S. manufacturing competitiveness and juice growth industries that would create new and sustaining jobs.

But today a new skill determines whether small business succeeds or fails — the ability to navigate a sometimes arbitrary command bureaucracy to score the grants and loans and advise that have become a variable for success.

I’d prefer my PPP failure not be a badge of honor in a losing cause.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

Fool me twice: Why COVID is the wakeup call that tariffs weren’t

In August of last year, as tariffs were buffeting U.S brands, I wrote, “There may never be a better opportunity to rally the nation around a moonshot-like goal to reconstruct our manufacturing commons, our national means of production.”

I was wrong. COVID-19 is even a more compelling reason.

For years, consumer spending has powered the U.S. economy. Yet COVID is kryptonite: Spending will be a wild card for the foreseeable future as jobs and income stabilize. And of the many companies COVID will leave in its wake, manufacturers will be among them — companies and brands in food and beverage, in building and construction, in locally made gear and equipment — companies that thrive on a profligate consumer sector.

Which means capital investment and business-to-business spending in the U.S. now takes on a new level of urgency. If there was ever a time to reassess investments we make in human capital and infrastructure in manufacturing outposts in China and elsewhere, it’s now. American communities need jobs and business spending, the sooner the better.

Tariffs should have been a lesson. Chinese industrialists decided early in the trade war to pivot from strength in basic consumer manufacturing to higher-value advanced manufacturing in order to offset American leadership in those areas. The U.S. has no such plan.

This past January, I quoted the Wall Street Journal‘s John Stoll, who at that time said that tariffs largely reinforce “sentiment that has simmered for years over the low flame of China’s rising labor costs, forced technology transfers and intellectual-property theft.” If tariffs fueled a simmer for companies manufacturing in China, COVID has ignited a raging fire.

What to do? Today we’ve run out of excuses to fight for relief from tariffs instead of new manufacturing infrastructure, to buy a cheaper offshore option instead of paying a few dollars more for a U.S.-made product, or to bypass the opportunity to look for U.S.-based suppliers. Our communities depend on us making different choices.

Here, we start by encouraging U.S. manufacturers and brands to support domestic suppliers and sourcing options. If qualified suppliers are tough to find locally, then regional or national options are the next best thing. In today’s Supplier Bulletin, companies from New York, Michigan, and Pennsylvania took the time to publicize their solutions. We should welcome more.

Here’s the growing list of companies available to fill orders, or provide consumer options with products they make. List your company, or tell us what you’re making. And let small tactics that support U.S. manufacturing blossom into a strategy that carries us back from crisis and lays a foundation for the future.

Bart Taylor is publisher of CompanyWeek. Email him at btaylor@companyweek.com.

Related from Bart Taylor:

Leadership lacking in competition for manufacturing leaving China

China’s pivot from tariffs a lesson for U.S manufacturing

Ordered to leave China, American manufacturers must shoot for the moon

How Colorado manufacturers are managing pandemic-related disruptions

I reached out to several manufacturers last week to ask about COVID-19-related disruptions and assess — to the extent we can at this early stage — any long-term effects on operations or supply chains that support regional manufacturing.

Companies managing global operations have been dealing with COVID-19 fallout for many weeks. A redundant or diverse network of suppliers is serving companies well.

Doug Campbell, CEO at battery innovator Solid Power in Louisville, describes a challenging international landscape. “Our partners in Europe vary in terms of their extent of shutdown: Partners in France and Italy are in total shutdown although still taking telecons from home. In contrast, our partners in Germany are partially operational.”

“Asia is quite a bit different,” Campbell continues. “Our partners in Korea appear to be getting back to business as usual and the worst seems to be behind them. Japan appeared to be in a similar situation but I learned from a call last night that the number of positive cases is starting to rise again and so the Japanese government is heavily encouraging folks to stay home again although it’s questionable how strongly they can enforce it.”

The domestic situation is similar. “Partners here in the U.S. are either in partial or complete shutdown. I had a call with one in Detroit earlier today who said things were pretty bad there and the governor announced they are at peak infection next week,” Campbell notes. “We’re lucky in terms of having such a diverse, international supply chain, as things might be bad in one area but not so bad in another.”

Kelly Watters, co-founder of Telluride apparel brand Western Rise, agrees. “We have a very diverse global supply chain, which is more important now than ever, ” she says. “One of the other areas we will be focusing on is a factory’s ability to respond to a changing environment quickly. For example, we are working with our pants factory in Los Angeles to modify the production lines to make masks, and several of our international factories on new shift policies to allow for more social distancing while keeping production going.”

Companies sourcing from China have been managing a raft of issues, some of which existed before COVID-19, including tariffs. Mike Henderson with Colorado-based lean consulting firm FlowVision canceled a trip there in February, but describes chaotic supply-chain logistics. “Through the third week of March, China couldn’t produce to meet customer demand due to COVID-19,” he says. “They can now produce at capacity and are filling up the shipping containers they have and putting them into transit.”

U.S.-bound products run headlong into the crisis here. “The containers in the U.S. are not being unloaded and returned at the rate needed, so there is now a shortage of containers returning to China,” notes Henderson. “Since China is building to eliminate the backlog, they will be running out of containers to put the material in and in a month shipments will slow down again. To top it off, in July people will want to start filling their shelves with products for Christmas.”

Lakewood-based Encore Electric has some exposure to shipping challenges, says Vice President Jeff Thompson. “I am concerned about light fixtures and fire alarm supplies, which largely come from China,” he says.

Logjams are developing in the U.S. as well. “Some U.S. suppliers have reduced their workforces, slowing production and distribution, including the New York docks,” Thompson notes. “Others have suspended manufacturing and shipments due to shelter-in-place directives from state governors. However, most manufacturers we deal with are currently on track, but they are issuing warnings to expect potential delivery issues in the future.”

It’s enough to encourage brands and companies to manufacture or source more locally — where possible. A supply chain that would support wholesale reshoring here doesn’t exist today. Will COVID-19, like tariffs and IP theft before, be a spark?

Mark Inboden, president at control-panel maker UCEC in Arvada, speculates it might. “Businesses will rethink their sourcing strategy. They must assess the delivery risk from each supplier,” he says. “This is a great opportunity to rely on strong local and regional partners.”

Inboden believes there will be more businesses looking at opportunities to reshore overseas sources. Post-crisis, he forecasts, “Chances are that businesses that survived COVID-19 have been establishing new supply chain resources, and those should be their new “go-to” partners and not forgotten. Businesses need to develop new supply chain partners for worst case scenarios, and local partners will be paramount.”

For John Morse and Englewood-based Dubach Tool Company, Colorado’s reputation as a manufacturing backwater, deserved or not, remains a barrier. “Colorado is interesting in that in spite of a healthy manufacturing community, I feel we are not perceived as “real” by the rest of the country.” he says. “I suppose this is true when you hold us up to regions that have a lot of heavy industry. Still, we serve medical, aerospace, food processing and others, so we are not going away. The economic aspect of this crisis is going to leave some wreckage in its wake, so we will have to wait until it has passed to see what we have left.”

But for Morse and Dubach Tool Co., one the region’s few tool and die manufacturers, business is still good. “For now, we are still working,” he says, modestly.

Few companies have been thrust front and center into the COVID-19-related crisis, with U.S.-made equipment, as Colorado Springs-based dpiX. CEO Frank Caris describes dpiX as “a single point of failure in the U.S. to keep the complete supply of x-ray devices going,” the very definition of mission critical in today’s crisis.

Caris says that the company is seeing a big spike in demand for its portable X-ray sensors and detectors made by dPix’s partners from permanent and temporary hospitals, due in part to the ability to scale to a facility’s need.

He is clearly proud of his company’s role in battling the pandemic — and its U.S. roots. “It shows that we can do all of this in the U.S.A. — and we should keep it that way,” he says, alluding to challenges in America’s manufacturing ecosystem.

In particular, Caris says he worries about offshore competitors and the lack of industrial policy that would protect, at some level, key American manufacturing industries against unfair competition. “I think as a country we need to continue defining what critical manufacturing and supply chains we demand to be in this country,” he says. “There is not a single soul who is actively promoting outsourcing critical military products to non-allied countries. We don’t build our aircraft carriers overseas.”

He adds, “[T]he current crisis has exposed vulnerabilities underneath the surface. Look upon it like an unexpected X-ray picture that has now been shared with the American people. . . . It’s up to all of us to define the best way forward.”

For Colorado and the region, the way forward may already be laid out in front of us. As Dubach Tool’s Morse points out, the state and region boast a diverse industrial character. As COVID-19 refocuses attention on the manufacturing supply chain, a first step for companies is to redouble efforts to work with more local providers.

Our list of possible new partners is growing. Let’s maintain the momentum.

Bart Taylor is publisher of CompanyWeek. Contact him at btaylor@companyweek.com to connect with these manufacturers and others.

Submit a production capability or need for publication in CompanyWeek’s Supplier Bulletin — helping companies and brands manage supply disruptions during the COVID-19 crisis. Submit your free 250-wd. listing here>>

Coronavirus brings an end to unconditional globalization. Here’s how to compete for manufacturing jobs moving out of Asia.

As the human tragedy of the novel coronavirus unfolds here, the impact on China compounds for the worse, in loss of life and now in the increasingly dire consequences for its mighty manufacturing base. If tariffs forced U.S. companies to look harder at manufacturing in China, coronavirus will only accelerate the exit of American brands. China’s rise to world manufacturing superpower may be over.

Newt Gingrich, erstwhile Congressman and conservative pundit, believes the U.S. is ready to step into the void. Last week Gingrich proposed a one-time tax credit for companies moving production from China back to the U.S.

What Gingrich misses, of course, is that U.S. companies aren’t operating in China because of taxes, but because America’s manufacturing supply chain often doesn’t enable local production.

That said, companies aren’t powerless to invest in a more capable supply chain here. We’ve chosen not to, instead chasing less expensive labor and materials in Asian countries more than happy to build parts and products for U.S. brands and companies.

But it seems that America’s unconditional support of globalization is over. The implications of our choices are clear enough.

Here’s a blueprint to bring more manufacturing back onshore:

  • Make a decision: Do communities want new manufacturing jobs or not? It’s not a trivial decision; a half-commitment is no commitment at all. Manufacturing is a multi-industry sector, each with specific needs to facilitate production. Ergo:
  • Tailor local manufacturing strategies to fit community attributes and assets. Develop a strategy that supports industries that fit. Communities in central California or western Colorado may be hard-pressed to develop a bioscience cluster, for example, but a short path to a more capable food and cannabis infrastructure is there for the taking. Western governors like Gavin Newsom and Jared Polis should also announce that the region is the new national epicenter for outdoor manufacturing, and charge economic development professionals with developing a supply-chain strategy to make it a reality.
  • Recruit the necessary suppliers: Based on the strategy, begin recruiting service and supply-chain companies to provide needed resources.
  • Do the math: Companies can assess the economics of reshoring with free tools like Reshore Initiative’s Total Cost of Ownership Estimator. Local economic development professionals and policy officials likely have similar tools.
  • Invest in Mexico: Nearshoring work to a country like Mexico is better than offshoring production to Asia. Let’s focus on manufacturing Americas.
  • By a factor of 10, increase the level of interaction between manufacturers, and between the remaining service and supply-chain assets currently behind the high walls of industry silos. It’s a regional call to arms to locate resources and talent that’s already in our communities. Manufacturers have been slow to share. The time is now.

Coronavirus is only the latest cause of heartburn for U.S. brands and companies manufacturing in Asia. How many more will it take to stir U.S. companies and policy leaders into action?

Let’s lessen the odds of finding out.

Bart Taylor is publisher of CompanyWeek. Contact him at btaylor@companyweek.com.

The ruinous result of shuttering small businesses

To label any business “nonessential” has always been a non-starter. It’s anything but to founders, employees, and customers, and to suggest there’s any daylight between working and living for stakeholders in America’s vast engine of small businesses is naive at best.

It was only fitting that in Colorado, nonessential beer and cannabis forced a reversal of a blanket “shelter at home” order by Denver Mayor Michael Hancock. It’s especially ironic that long lines at cannabis dispensaries forced the mayor’s hand. Despite its critics, the industry is apparently more mainstream than ever. In America democracy and capitalism still prevail and in Colorado residents have used both to impose their will.

Capitalism is on hiatus, though, in Washington D.C. As mayors shutter small companies in COVID-19-related dictums, elected officials in D.C. pass on holding corporations to the same high standards as small companies — standards like managing risk and resources in open markets that always, inevitably, go south.

As I write today, a multi-trillion dollar stimulus package is being finalized that would enable flawed companies to remain unaccountable and reward other brands that bypassed the opportunity afforded by “tax reform” to invest in the future. It’s a miserable outcome.

Two years ago I joined the chorus of critics speculating that publicly-funded corporations might use a corporate tax cut — “tax reform” to supporters — to fund stock buybacks, enrich shareholders, and pass on opportunities to invest in startups and other capital projects, including domestic factories. In November 2017, I wrote, “Today the corporate class seems comfortable investing in next quarter’s profits, not next year’s emerging growth company. Tax cuts help the balance sheet. Tax reform, done right, might persuade them differently.”

The opportunists who did just that can today breathe easy, assured of massive backstops, as small companies stare into the abyss.

No reasonable person denies the threat of COVID-19. And today, blaming early missteps to contain the outbreak, or the indefensible lack of testing and delay in utilizing the Defense Production Act, seems pointless.

Denver Mayor Hancock and other local officials across the country would prefer that governors like Colorado’s Jarod Polis provide cover with regional stay-at-home orders. As with a bailout plan that doesn’t discriminate against bad economic actors, such orders diminish case-by-case decision-making at a local level.

But small companies can be the engine of the recovery — with limited staff where necessary. Today, local officials must allow small companies to operate, reasonably, within community lockdowns. Trust us to make responsible decisions. For our part we should encourage our elected officials to regain sight of the long game, of the opportunity provided by tax reform and realization that offshore manufacturing leaves America vulnerable.

As we sort though a $2 trillion rescue package, the wreckage of a small business community that played by the rules should be a reminder that every company is essential. Let’s get healthy and redouble our efforts to create new jobs, not paper profits.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

Here’s the first wave of CMA finalists

The Colorado Manufacturing Awards reach a milestone in 2020 — five years of celebrating companies and people reimagining manufacturing in this most unlikely industrial outpost.

Surprising or not, Colorado’s sector is today a national model of diversity and innovation, and the 40+ companies and people selected from a record number of nominations represent the best-ever CMA finalist class.

Here’s the first wave of CMA finalists. It’s an influential class.

The wine group is a CMA first. The finalists are equally fresh; innovation for this group means refocusing on quality even as new production and packaging solutions continue to shape the industry.

Two past CMA winners are back to defend hard-earned titles in the Building & Construction Manufacturer of the Year category, only to compete against a successful upstart from Aurora. Colorado’s crazy-innovative food sector is represented by two of its leading brands and one of its most influential co-packers.

Equipment makers dot the manufacturing landscape here and three of Colorado’s finest emerged as 2020 CMA finalists. The Aerospace category is unsurprisingly brilliant, with a finalist from last year, Barber-Nichols, Inc., returning for a go at the top spot.

Finalists in the Consumer Brand category flash industry-leading design acumen, appropriate as the CMAs first-ever Innovative Design category shines a light on companies and products conceived and manufactured in the tightening design-to-production continuum reflective of modern shops.

Three distinctive Energy & Environmental finalists round out this first wave, setting the table for next week’s remaining 2020 CMA finalists.


Outstanding Food Brand/Copacker

Ready Foods, Denver

American Outdoor Products, Boulder

Honey Smoked Fish Holdings, Denver


Innovative Product — Design-to-Manufacture

Eldon James/WilMarc, Fort Collins

Guerrilla Gravity, Denver

TEI Rock Drills, Montrose


Outstanding Consumer Brand

Black Hound Design Company, Arvada

Meier Skis, Denver

Parasoleil, Westminster


Aerospace Manufacturer of the Year

Barber-Nichols, Arvada

AdamWorks, Centennial

Roccor, Longmont


Outstanding Energy & Environmental Manufacturer

VAIREX air systems, Boulder

Agri-Inject, Yuma

Segrity, Denver


Winery of the Year

Carboy Winery, Littleton

The Storm Cellar, Hotchkiss

Buckel Family Wine, Gunnison


Building & Construction Manufacturer of the Year

RK, Denver

Tharp Cabinets, Loveland

CeDUR, Aurora


Industrial/Equipment Manufacturer of the Year

TEI Rock Drills, Montrose

Right Stuff Equipment, Denver

Panther Industries, Highlands Ranch


Read about the remaining finalists next week:

Outstanding Woman in Manufacturing (with Women in Manufacturing, Colorado chapter)

Outstanding Craft Distiller

Advanced Manufacturing & Machining Award

Outstanding Bioscience Manufacturer

Outstanding Cannabis Manufacturer

Outstanding Craft Brewer


Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

Register here to attend the fifth annual Colorado Manufacturing Awards April 2, 5-8 p.m., as winners are announced at a gala reception and program.

Here’s the second wave of finalists for the 2020 Colorado Manufacturing Awards

As Denver flashed its diversified manufacturing economy in the first wave of CMA finalists announced last week, a Colorado Springs-based contingent emerges in this second group of industry finalists, even as Northern Colorado continues to make its case as the the most growth-oriented manufacturing community in Colorado.

Colorado Springs’ Titan Robotics and Montrose’s Mayfly Outdoors lead an innovative group in contention for the inaugural Advanced Manufacturing and Machining Award, racking up the most points in a two-round assessment of machining and operational acumen.

The state’s bioscience industry is often a quiet contributor to regional manufacturing, yet finalists in the Bioscience/Medical CMA speak loudly as one of the strongest finalist contingents in the 2020 Awards. Molecular Products, a Bioscience finalist, also contributes Angie Hellstern, one of four women selected among nominations in the Outstanding Woman in Manufacturing category, sponsored by the Colorado chapter of Women in Manufacturing.

Throw a dart at a map to locate any of a hundred quality brewers or distillers that dot the state. Colorado’s craft beverage stalwarts are among the new power players in America’s beer and spirits market — and continue to innovate to the delight of a growing number of consumers. Change agents, indeed.

Finally, Colorado’s major cannabis manufacturers and brands are leaders in the emerging national industry, and finalists in the second annual Cannabis Manufacturer of the Year award carry an even heavier industry load. Finalists this year documented progress in achieving safer, more professional operations through key certifications and audits, crucial for a sector still fighting for legitimacy — and trust.

2020 Colorado Manufacturing Awards Finalists


Outstanding Woman in Manufacturing, with Women in Manufacturing’s Colorado chapter

Debra Wilcox, The 3D Printing Store

Heidi Hostetter, Faustson Tool / H2

Susan Frank, TEI Rock Drills

Angie Hellstern, Molecular Products


Outstanding Bioscience Manufacturer

Leiters, Englewood

MBio Diagnostics, Boulder

Molecular Products, Louisville


Outstanding Cannabis Manufacturer

Medically Correct, Denver

Stillwater Brands, Denver

Hemp Depot, Colorado Springs


Outstanding Craft Distiller

Mythology Distillery, Denver

Storm King Distilling Co., Montrose

Dry Land Distillers, Longmont


Advanced Manufacturing & Machining Award

Columbine Label Co., Centennial

Mayfly Outdoors, Montrose

Titan Robotics, Colorado Springs

StickerGiant, Longmont


Outstanding Craft Brewer

Goat Patch Brewing Company, Colorado Springs

High Hops Brewery, Windsor

Dry Dock Brewing Co., Aurora

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

Register here to attend the fifth annual Colorado Manufacturing Awards April 2, 5-8 p.m., as winners are announced at a gala reception and program.


Here’s the first group:

Outstanding Food Brand/Copacker

Ready Foods, Denver

American Outdoor Products, Boulder

Honey Smoked Fish Holdings, Denver


Innovative Product — Design-to-Manufacture

Eldon James/WilMarc, Fort Collins

Guerrilla Gravity, Denver

TEI Rock Drills, Montrose


Outstanding Consumer Brand

Black Hound Design Company, Arvada

Meier Skis, Denver

Parasoleil, Westminster


Aerospace Manufacturer of the Year

Barber-Nichols, Arvada

AdamWorks, Centennial

Roccor, Longmont


Outstanding Energy & Environmental Manufacturer

VAIREX air systems, Boulder

Agri-Inject, Yuma

Segrity, Denver


Winery of the Year

Carboy Winery, Littleton

The Storm Cellar, Hotchkiss

Buckel Family Wine, Gunnison


Building & Construction Manufacturer of the Year

RK, Denver

Tharp Cabinets, Loveland

CeDUR, Aurora


Industrial/Equipment Manufacturer of the Year

TEI Rock Drills, Montrose

Right Stuff Equipment, Denver

Panther Industries, Highlands Ranch

U.S. manufacturing, the road less traveled, beckons for Outdoor Industry’s reluctant brands

Among America’s growth industries, none seem to value the importance of company culture more than the Outdoor Industry. OI companies and the trade groups that support them — including the Outdoor Industry Association, its powerful national mouthpiece — are today leaders in sustainability, climate and environmental awareness, diversity, employee empowerment and other progressive values. It’s commendable stuff.

Yet a challenge for many OI companies is ensuring these admirable tenets extend across supply chains that stretch from here to Asia. Most domestic OI companies make things, and most of them make things offshore. Materials, labor, expertise — the industry’s manufacturing supply chain — have largely been offshored.

OI brands have become master supply-chain managers, if not domestic manufacturers. In the best cases, owners and operators have developed relationships with offshore factories that extend a brand’s core values, manifest in how materials are sourced, products are made, and employees are managed.

But let’s be real. Qualities that define a company can be lost along the way, stopped cold by distance, the vastness of the Asian production ecosystem, and cultural differences. More, supply chains stretching from here to Asia are highly unsustainable compared to a domestic counterpart. And the machinations of designing and prototyping products locally, only to marry them up with an overseas factory to refine the prototype and manufacture, present ongoing challenges.

Yes, factories in Asia are modern and efficient: how else to explain the fantastic products and high level of quality emanating from most American OI brands? And many companies manage, over time, to find production partners that become reasonable extensions of the U.S. company they build for. (For an example, read our Krimson Klover feature from last week.)

But they’re Asian companies! OI’s investment in Chinese human capital and infrastructure alone, is staggering. That U.S. corporations aren’t making those investments in the U.S. manufacturing commons is the irreconcilable piece of the brand extension game. It’s also the most underreported story in the outdoor industry.

It’s easy to understand why: The biggest and most outspoken brands in the outdoor world are investing millions in materials, workforce development, technology, and machinery in Asia. It’s not a story that VF Corporation’s PR team is rushing to get published.

The Industry’s trade groups follow along. Protecting public lands in Utah was a priority for OIA. Adding substantial manufacturing and production content to the educational track of Outdoor Retailer? Not so much. Developing a 21st-century U.S. production ecosystem doesn’t seem a priority for its largest sponsors and stakeholders. It would shine light on an issue that OI leadership would prefer remain behind the Asian production wall.

This then, is OI’s crossroads as the decade begins. Yes, brands like Patagonia, Under Armour, even Nike, are investing in U.S. factories. It’s not enough. Until domestic production is a central part of the industry ethos, OI companies will continue to manage bifurcated organizations where the brand promises a company lives by matter to only parts of the business.

It’s no less than an existential decision, a “Boeing moment”. Last year, The Atlantic‘s Jerry Useem summed up Boeing’s current crisis by citing a single event: the decision in May of 2001 to move of 500 executives to Chicago away from 30,000 engineers in Washington. “The present 737 Max disaster can be traced back,” Useem said, “to the moment Boeing’s leadership decided to divorce itself from the firm’s own culture.”

Today, some OI companies have divorced themselves from the culture their customers value. In 2020, we’ll focus a lens on companies choosing the road often less traveled; companies working hard to ensure that brand promises are best kept by shortening a supply chain, by investing in local talent and local entrepreneurs.

It’s the least we can do to advance their cause, and that of American manufacturing. Today they’re one and the same.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

Special Report: California manufacturing employment on a razor’s edge

Eight years of employment growth brings the future of California manufacturing into focus.

California manufacturers are writing the next chapter in a storied century that’s already, in 20 short years, been a blockbuster tale of bust to boom to high anxiety.

Consider a recent report that documents “that since 2001, when China joined the World Trade Organization, to 2018, the Golden State lost 654,100 jobs to the Asian nation, about double the next highest state loss, Texas’ 334,800 jobs.”

It’s a staggering number, but consider that in the same period, total manufacturing employment in California fell from 1,779,000 to 1,320,000, or about 459,000 jobs. California lost more manufacturing jobs to China than it did total jobs during the same period.

That’s largely because California manufacturing has made a comeback, adding manufacturing jobs every year this decade save one after bottoming out in 2010, with net job growth of 1.16 percent the past five years, 1 percent three-year, and 1.27 percent one-year (ending 2018; 2019 final numbers are forecast to remain flat). Today, manufacturing totals 1.32 million jobs in the state.

But as we report every week, manufacturing ebbs and flows through 20+ industries.

Here’s how manufacturing employment data looks over the past 10 years, by industry, ranked by growth (source: Bureau of Labor Statistics):

Employment in only five of 21 industries showed net gains the past 10 years — and it’s modest growth at that:

  1. Beverage Mfg: 3.66%
  2. Food Mfg.: .57%
  3. Electrical Equipment Mfg.: .49%
  4. Transportation Equipment: .32%
  5. Chemical Mfg.: .08%

Growth picked up as the decade progressed. Here’s an industry breakdown with a focus on five-year employment trends:


And here are the numbers sorted by year-over-year growth, 2017 to 2018. Growth industries outnumbering laggards as the decade begins:


Yet the new decade is already notable for a significant headwind that many believe have stopped the manufacturing comeback in its tracks. The tariff war, by objective measurements, has hit manufacturing hard. Quarterly data points to net job losses in the U.S. for the first time in eight years.

California will add manufacturing jobs for the ninth year in the past 10. But the more compelling takeaway from a decade of employment data, is the emergence of a powerful new industry mix reshaping California manufacturing. And despite the pervasive gloom that again seems to have descended on U.S. manufacturing, the mix here and in other states seems poised to drive more growth across America’s domestic manufacturing footprint.

Consider the big growth industries:

  • An inspired new food sector, already one of California’s largest manufacturing industries, is flush with innovation from small and middle-market brands. Growth is statewide, fueled by a global-leading agricultural engine.
  • The same is true of the state’s beverage juggernaut. Change agents in brewing have tipped the balance of power to small-and-middle market brands. Here and across the West, craft makers have won, big beverage has lost — good news for states that have nurtured craft industries. Here, the craft beverage industry has grown to stand side-by-side the state’s spectacular wine industry.
  • California is also very-well positioned in legacy industries turning to advanced machining, automation, and robotics — like aerospace and aviation, automotive including EV OEMs, and other transportation-related sectors emerging in L.A. and other locales. San Diego’s impressive bioscience cluster is another. Companies like Westlake Villages’ inVia Robotics, profiled this week, are fueling industrial change.
  • The state is very capable of competing for new domestic jobs in other promising industries like computers and electronics, to the extent that U.S. brands are reconsidering domestic options. Trends certainly point to a sustained reengineering of offshore supply chains. U.S. companies were reevaluating China before the coronavirus. The trend may accelerate.

In sum, California is well-positioned for growth in the industries that promise to reshape U.S. manufacturing; to capture a higher percentage of the domestic jobs that do materialize in the 2020’s. For every job lost in apparel manufacturing, others are materializing across the region. Will they materialize here? .

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.