Why manufacturers should reconsider Department of Defense business, Part II in a series

Manufacturing’s enduring relationship with America’s defense establishment has again reached a pivotal moment. Against the backdrop of recovering supply chains, cyber threats, and a ground war in Europe, today a crisis in attracting qualified, capable suppliers into the defense ecosystem threatens to substantially degrade America’s ability to arm and sustain its service branches and allies.

But this perfect storm has awakened the beast. Those charged with developing and maintaining the sprawling, trillion-dollar defense ecosystem seem clear-eyed about the challenge. The National Defense Logistics Agency’s (NDIA) recent Vital Signs report — Posturing the U.S. Industrial Base for Great Power Competition — begins with this gloomy assessment:

“There is a mismatch between what our national strategies aim to achieve and how our defense industrial base is postured.”

It’s downhill from there.

“Key industrial readiness indicators for great power competition are going in the wrong direction,” the report concludes, citing lower budgets and less predictability in how dollars are allocated.

But the report makes clear the Department of Defense’s (DoD) seminal challenge: industrial readiness measured by participation in the defense supply chain. The numbers are eye-opening:

  • Fewer People. In 1985, the U.S. had 3 million workers in the defense industry. By 2021, the U.S. only had 1.1 million workers in the sector.
  • Fewer Companies. In the last five years, the defense ecosystem has lost a net 17,045 companies, and the Department of Defense estimates the number of small businesses participating in the defense industrial base has declined by over 40 percent in the last decade.

There’s also consensus for what’s needed to reverse the trend: make it easier for small manufacturers to participate in defense contracting. Full stop.

NDIA member surveys drive home the point: companies make it clear that it’s “easier to work with non-government customers than DoD,” and, that “defense companies find it harder to do business with DoD than other federal customers.”

And if perception is reality, companies don’t see the situation improving:

If part of the solution is understanding the problem, mission accomplished. That said, what’s the path forward?

“I don’t think there are any silver bullets here,” says Sustainment president and retired Brigadier General Chris Hill. (Read more from Chris Hill in Part I of this series.) Hill’s job today is, in part, to help the government tap the untapped potential of small- and medium-sized manufacturers.

“For companies, the truth is that they’re going to have to put more into it the first three to five years than they’re going to get out of it,” Hill says. “That’s a tough order for somebody to do. Even given the scale of the challenge, the Defense Department is not going to come knocking on their door.”

Hill’s thinking is shaped by several years managing the largest repair station in the DoD and United States Air Force at the Oklahoma City Air Logistics Complex. And for every step companies can take to improve their operational posture relating to DoD opportunities, many more must be taken at the federal level.

“What we’re really talking about here is a whole-government approach to supporting SMMs,” adds Hill. “This is bigger than just the DoD, and there are more tentacles [within the federal government] that may be better positioned to support this. For example, it’s not really the DoD’s sole job to support small business — that’s the role of the [Small Business Administration centers]. MEPs, [which are NIST-sponsored manufacturing extension partners], are out there supporting manufacturing through the Department of Commerce in more of a functional role. All that is to say that I think the imperative is to knit together the disparate government resources to help SMMs.”

And to reform others. One significant change currently underway is the relaunch of the national network of PTACs — Procurement Technical Assistance Centers — to the APEX Accelerator network. Lori Haozous is program manager at the Arizona APEX Accelerator and is already seeing an improvement in the program’s ability to partner with appropriate resources to better serve SMMs, along the lines of Hill’s suggestion.

“Going to the DoD Office of Small Business (OSB) program gives us more flexibility,” says Hazous. “Now, I can partner with the Arizona Commerce Authority and have autonomy in creating programs to fit Arizona companies.” (Illinois manufacturers can find more information on local PTACs through the Illinois Department of Commerce and Economic Opportunity (DCEO). California manufacturers find your local PTAC here.)

She continues, “Today, we need to increase participation in the Defense supply chain. And I know we have clients we can get involved. We can now do what’s necessary to find the resources to get these clients up to that level — or refer them to a reliable resource partner that can help in this area. It’s just educating them and letting them know that we’re here to help them through those parts that they are unsure of or they think is a barrier for them.”

In the end, defense contractors will decide who’s qualified and who’s not, and it would seem that any meaningful reform would include primes and tier-ones that ultimately control the DoD supply chain. They’re on Hazous’ radar — but not yet engaged. “We actually don’t have those strong relationships, yet. I know that moving forward, we need to incorporate these voices to discover processes or whatever requirements our clients need. That’s where we’re headed.”

It’s good news for an ecosystem that needs it. Sustainment’s Hill sees another precedent that bodes well. “There are organizations like the National Security Council, for example, that coordinate these whole-government approaches,” he says.

But as we await the systemic, overarching change in how the government does business, industry has a responsibility as well.

“There has to be some sort of meeting in the middle,” says Hill. “The nation recognizes that we have a gap. We’ve heard about it the last two years since COVID, and through the supply chain woes, inflation, and now geopolitical trade, tariffs, and all the different instruments that are putting pressure on supply chains.”

How, then, to meet a calling that private business has met for years? “The companies I worked with that are successful, they hustle,” says Hill. “That’s how they get it done. Just like every SMM in the country, does. They work their tail off trying to be competitive, agile, and build relationships.”

There’s an indication that in the future, they’ll be rewarded by more receptive DoD suitors. We’ll explore more changes being contemplated at their level in Part III of the series.

Bart Taylor is publisher of CompanyWeek. Email him at btaylor@companyweek.com.

The Arizona APEX Accelerator program (formerly Arizona PTAC) is hosted by Maricopa Community Colleges and funded in part by the DoD Office of Small Business Programs (formerly under the Defense Logistic Agency).

Welcome to the IL Manufacturing Report!

Today I’m pleased to welcome Illinois manufactures to the inaugural edition of the IL Manufacturing Report. This digital publication is about you: the companies and people reimagining one America’s most important industrial outposts.

For us, Illinois is now part of a regional network of Manufacturing Reports that includes Arizona, California, Colorado, Texas, and Utah. Which means Illinois is our first publishing foray into America’s historic industrial heartland.

It’s exciting — having everything to do with the stories we’re about to tell.

We’re manufacturing geeks — we’ve written in-depth features on more than 2,000 companies across the West since 2013. We predicted a domestic manufacturing comeback in 2013, and since then have followed America’s manufacturing revival through the stories of family-owned companies; of entrepreneurs reinventing manufacturing industries in aerospace, bioscience, craft food, brewing, and distilling; of companies moving production back onshore, because today, “Made in America” matters more than ever.

We’re fascinated by the prospect of showcasing your background and character, but more, to publicize your collective attributes.

The fact is that economic developers, elected officials, and other business leaders have again embraced manufacturing — and are working harder than ever to attract it. Today, we’re helping states communicate the virtues of manufacturing by shining a light on their most valuable asset — you.

In every edition of the IL Manufacturing Report, we’ll profile several Illinois companies across a mix of industries — always focusing first on small and middle-market manufacturers (SMMs). Why? We believe they’re the backbone of U.S. manufacturing.

In each story, we ask company leaders about challenges, opportunities and needs shaping their business trajectory. It’s our editorial “secret sauce.” It’s why you’ll continue reading: Regardless of the industry you’re in or products you make, as a SMM, you share the same workforce challenge; innovative products or processes are critical to your future; and you’re working out a digital roadmap for your company.

You’re also working to optimize, grow, or build out a more capable supply chain. Or, you’re a supplier for an OEM or brand that is. Today we’re part of Sustainment — a national supply-chain portal and software platform that will help you find buyers or manage your supplier network.

We’re here to help, to work with Illinois’ world-class manufacturing ecosystem and add value by reporting on you and connecting your company with resources and new business partners.

Reach out to me with questions — or to have your company featured. There are NEVER any fees to write about your company.

We’ll publish every two weeks, so buckle up. We’re excited to be part of your journey.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.

2023 CMA Finalists: Thoughts on a fabulous class, and a look back at past CMAs

The finalist group has taken shape for the 2023 Colorado Manufacturing Awards, and this year’s roster of nominees and finalists again represent Colorado and CMA alumni with distinction.

The CMAs were founded in 2016 to showcase manufacturing like it hadn’t been seen before — a mix of makers and manufacturers and dreamers and doers across a range of industries. As we celebrate the 2023 Finalist class (ten winners from six categories will emerge this year), here’s a few highlights from seven prior years — years in which so much has happened to amplify the importance of U.S. manufacturing and the companies we recognize.

The CMAs have done their part. The list of past winners is a Colorado Manufacturing Hall of Fame.

The program has always been about small and medium manufacturers, and the early events were marked by genuine appreciation among companies for the opportunity to meet manufacturers from other industries — a cacophony of “I didn’t know you made that here” — a halo that carries on to today.

The inaugural 2016 event brought together beer makers (Ska Brewing won the first Beer & Brewing CMA) with medical device OEMs (Mountainside Medical) and aerospace contract manufacturers (Faustson Tool). Companies in eight industries overall joined together in the same room, at the same time. There was palpable curiosity and collegiality. Ross Reels and RK began storied CMA runs.

In 2017, Marcia Coulson was awarded the first Colorado Manufacturing Woman of the Year CMA, a class that was, for me, also defined by deft technicians in nanoscience (Forge Nano – a finalist this year), 3D printing (Aleph Objects), brewing (Crooked Stave), and food (MycoTechnology).

2018 had a true statewide feel, with winners from Crested Butte (Montanya Distillers – the first CMA Craft Distiller of Year), Fort Collins (Manes Machine), Woodland Park (Blue Moon Goodness) and Loveland, home of Lightning eMotors, who would go on to be the first CMA winner to IPO. Aerospace manufacturing began a blue-chip run with Manes Machine. An all-star roster including Barber-Nichols (twice), SG Aerospace, and Special Aerospace Services has followed.

The 2019 CMA was a raucous affair with memorable acceptance speeches from winners like Wild Zora, Boyer’s Coffee, WeldWerks Brewing, Tharp Cabinet Company, Wana Brands, and yes, Infectious Disease Research Center at CSU. The class as a whole was thriving; manufacturing was truly back, and Colorado companies were leading the charge.

2020 was the first of two consecutive virtual COVID-era CMAs — and was memorable for profound commentary as companies navigated wretched conditions that were especially onerous for small businesses. Nevertheless, entire teams from Dry Dock Brewing in Aurora, Meier Skis in Denver, and StickerGiant in Longmont accepted CMAs. Littleton’s Carboy Winery won the first CMA Winery of the Year.

We tried twice to celebrate in person in 2021, but finally succumbed to the inevitability of meeting virtually to recognize another standout class — a reality that didn’t faze Steamboat’s Moots, who tapped off its 40th anniversary celebration with the Consumer Brand CMA. 2021 was notable for its compelling mix of established industry standouts — like Sundyne and Encore Electric — alongside up-and-coming brands led by ambitious entrepreneurs at Storm King Distilling in Montrose, City Star Brewing in Berthoud, and Titan Robotics in Colorado Springs.

Back in person and on stage in 2022, the assembled crowd seemed to revel in being together, but also in celebrating significant accomplishments. It was a stellar class — driven home by fun and compelling speeches from Karen Hertz (Holidaily), Tim Fry (Mountain Racing Products), Patrice Matysiewski (Sauvage Spectrum), Diana Hall (ActiveArmor), Meghan Marsden (Veil Intimates), and generally, every winner.

Here we go, 2023.

This year is already distinguished by the Finalist class (judges will select one winner from each of five categories) including national and global standouts like Windsor’s Walker Manufacturing, Colorado Springs’ dpiX, Thorton’s Forge Nano, and Grand Junction’s Leitner-Poma. RK is looking to become the first three-time CMA winner. This list is longer — and equally compelling.

As we recognize past winners, it’s important to say again that every CMA nominee is valued, and every second taken to submit a nomination is appreciated. The CMAs have always been about the entire community. ALL manufacturing is mission-critical: innovation, ethos, ideas, energy — all flow freely across manufacturing industries.

Support each other by attending the 2023 Colorado Manufacturing Awards gala and winners reveal, Thursday afternoon, May 11, a kick-off to the first Colorado Manufacturing Summit on May 12.

And contact me anytime.

Bart Taylor is publisher of CompanyWeek. Email him at btaylor@companyweek.com.

2023 Colorado Manufacturing Awards finalists: Consumer Product and Craft Food & Beverage

After previewing the finalists for Technology Manufacturing and Industrial & Equipment Manufacturing at the upcoming 2023 Colorado Manufacturing Awards, the spotlight is on the contenders for trophies in the Consumer Product Manufacturing and Craft Food & Beverage Manufacturing categories.


Consumer Product Manufacturer of the Year

Buena Vista’s Fading West is modeling growth by meeting the acute need for affordable housing, and as more and more pre-manufactured homes leave its mountain factory, people benefit and great things happen — as they also do at Denver’s mission-driven Mile High WorkShop, a second-chance employment engine that puts light assembly and manufacturing work at the center of people’s lives in support of needy OEMs and brands.

Golden’s Supertramp Campers is doing overland campers right, crafting innovative and eye-opening composite shells — light, strong, and clearly the future. Pueblo’s Boreas Campers is a worthy adversary, fattening up this fast-growth outdoor industry category for CMA judges to sort out.

One of Colorado’s most iconic consumer brands, Denver’s Topo Designs has aptly navigated obstacles that litter the path for gear and apparel brands, and more growth beckons. Another Denver standout, HookFish Manufacturing continues to fill the acute need many apparel brands have for regional contract manufacturing. Louisville’s Quicksilver Scientific just doesn’t seem to slow down, tapping the global boom in health and beauty commerce.


Craft Food & Beverage Manufacturer of the Year

Boulder’s Claremont Foods is a leader among a superlative batch of co-manufacturers that continue to catalyze growth for Colorado’s signature industry. Denver’s Polidori Sausage builds on incredible products and deep ties to the community to sustain success. Boulder denizen Sanitas Brewing Company is widening its community gaze with a key expansion into Englewood.

In Bailey, Aspen Peak Cellars‘ wines are recent Governor’s Cup winners, but the story only starts with wine. Durango’s upstart Farm to Summit is perfecting “gourmet dehydrated meals sustainably.” And Colorado’s cornucopia of food and beverage brands couldn’t go to market without key partners in the supply chain like Colorado Springs-based Packaging Express.


Look for more coverage of the 2023 Colorado Manufacturing Awards finalists in the next CO Mfg. Report.

Join us on the afternoon of Thursday May 11 for the CMA Gala & Winners Reveal to celebrate one of America’s most compelling manufacturing outposts.

2023 Colorado Manufacturing Awards finalists: Technology and Industrial & Equipment Manufacturing

One measure of manufacturing’s improbable decade-long comeback is the list of Colorado Manufacturing Awards (CMA) past finalists and winners, from the inaugural event in 2016 to last year. Today it’s a roster of recognizable companies and brands that collectively, has become a national model for manufacturing’s new industrial mix.

Colorado companies and people continue to shine. In this 8th annual CMA program, manufacturers were nominated in four broad industry categories that at once capture Colorado’s distinctive diversity, but at the same time recognize both sides of the supply chain — contractor and supplier.

Here then, are the list of finalists in two categories: Technology Manufacturing and Industrial & Equipment Manufacturing. Two winners will emerge from each category, a Manufacturer of the Year and Contract Manufacturer of the Year.

In the next CO Mfg. Report, we’ll showcase finalists in Consumer Manufacturing and Craft Food & Beverage Manufacturing, Colorado Manufacturing Woman of the Year finalists, and Colorado Manufacturing Advocate of the Year finalists.


Industrial & Equipment Manufacturing | Finalists

Windsor’s Walker Manufacturing inspires a passion for its products reserved for a select group of American companies. The quiet company stays focused on customers and employees, but the loyalty and enthusiasm for its bulletproof mowers speaks volumes. Grand Junction’s Munro Companies manufactures and assembles professional-grade valves and other irrigation equipment, but also is an important anchor in the Western Slope’s underpublicized industrial sector. It also includes GJ’s ski-lift icon Leitner-Poma, a company known for its rugged mountain-based solutions even as it eyes growth in urban transportation systems.

Denver’s LTM Plastics is transforming injection molding into a high-tech affair, with outcomes that promise to improve U.S. global competitiveness. Louisville’s AMP Robotics is utilizing AI at scale in equipment that sorts and processes millions of disparate recyclable products and pieces to improve the “global recycling system.” Denver’s RK Mission Critical taps a history of regional infrastructure contributions to build more sustainable modular building solutions to crypto-mining and other growth industries.


Technology Manufacturing | Finalists

Colorado Springs-based Blue Line Engineering is a key contributor in Lockheed Martin’s aerospace supply chain and a standout player in Colorado’s rich ecosystem. Neighboring dpiX gives the Springs two standout finalists, and the global leader in a-Si technology is also a semiconductor foundry and rising star in America’s industry push. Loveland’s Vergent Products is a design-to-manufacturing contract specialist with multi-industry ties and a growing regional facility footprint.

Thornton’s nanoscience standout Forge Nano continues its rapid global rise providing key materials at microscale for a cross-section of industrial clients. Also in Thornton, Intrex Aerospace is bringing advanced machining and fabricating acumen to aerospace OEMs alongside standouts like Blue Line Engineering. And Berthoud’s Ursa Major Technologies‘ rocket engines hold promise in resetting America’s lagging global position in propulsion systems for space launch and emerging hypersonic defense systems.


View the Finalists in Consumer Product and Craft Food & Beverage Manufacturing here>>

Join us on the afternoon of Thursday May 11 for the CMA Gala & Winners Reveal to celebrate one of America’s most compelling manufacturing outposts.

Why manufacturers should reconsider Department of Defense business

America’s defense supply chain is at a crossroads. On one hand, business is booming for defense contractors. On the other, U.S. manufacturing is straining to meet current demands in a trillion-dollar industry that’s certain to ask more and more from domestic suppliers.

We’re on the cusp of a new golden age of advanced manufacturing — or at a breaking point.

Perhaps no person is more qualified to parse the possible outcomes than retired Air Force General Chris Hill. In his “last job with the government”, Hill was commander of the Oklahoma City Air Logistics Complex, the largest repair station in the Department of Defense (DoD) and United States Air Force, managing a multi-million dollar budget to procure parts and services in support of four DoD product groups: aircraft, aircraft components, and aircraft and weapons systems software — in addition to being the only Air Force depot that repaired engines within the “organic defense industrial base.”

What Hill experienced was eye-opening. “The scope of the challenge in that job, specifically with material availability in engines alone in the 2019 to 2020 period, was about a $200 million impact to production — because we couldn’t get parts,” he explains. “The hardest jobs fell to supply chain leaders.”

Cue the breaking-point narrative.

“When I think about the biggest challenge in the Department of Defense,” Hill continues, “I think about the Defense Logistics Agency. And I think about what they face as a challenge in getting their mission done, which is essentially providing supplies, everything from construction materials to machine parts to uniforms and food. In the last 10 years, they’ve seen a 40 percent decline in the number of small and medium-sized businesses that are participating in their marketplace. And they see a churn in their domestic supplier base of about 25 percent a year in small and medium-sized businesses. And that is a significant concern for them.”

Hill has crossed the street to work on the challenge — to the private sector. Today he’s president and general manager/Federal and Defense, for Sustainment, the upstart technology and software platform efforting to optimize the manufacturing supply chain around the needs of small and medium-sized manufacturers (SMMs) — including the ecosystem of suppliers and contractors directly supporting America’s defense industrial base.

Why stay in the game? “I think there’s a compelling, urgent national need to get more small and medium-sized businesses into the marketplace,” answers Hill.

The need — and challenge — is real. America’s manufacturing supply chain is a small business ecosystem. SMMs constitute 98.9 percent of manufacturers and employ 70.3 percent of manufacturing employees in the U.S. In 2022, small businesses were awarded about 25 percent of all DoD prime contracts.

But when it once was a given that small manufacturers were a renewable resource, years of offshoring and devaluing of the American industry have diminished the community of companies stepping up and into industry supply chains. Moreover, the rules have changed for SMMs, and the perception among SMMs is that defense business is hard — hard to land, hard to sustain, hard to tool up to meet technical thresholds and process requirements.

For SMMs, it’s a maddening paradox. As much as the DoD needs SMMs, and is legislatively required to hire them, the system seems rigged for larger companies able to initiate and support DoD work.

The dissonance for SMMs was evident to Hill. “I have to say straight up that doing business with the government is not easy. I mean, it’s administratively cumbersome. The workforce is organized in a way that isn’t always a mirror to industry. And the nomenclature, the lexicon, the language are confusing. I found since retiring that the government and commercial industry used the same words to describe different things and different words to describe the same things. And that lends itself to be confusing. I think that also contributes to why it’s hard to do business with the government today.”

But Hill’s appreciation for small business runs deep, shaped by his experience in hiring, retaining, and managing SMMs.

“Since I retired [from the military], I worked for a $37 million dollar manufacturer, and I worked for a $37 billion dollar manufacturer,” he recounts. “I saw a $37 million dollar company compete head-to-head with Tier Two OEMs. And they did great. As a matter of fact, they could do things that those OEMs couldn’t do, because they were agile, hungry, and didn’t have to cover broad G&A costs of a larger firm. Most importantly, they delivered on their promises — quality products, on time. So, effectively, competition priced the small and medium-sized business into the market.”

“I also think there’s a gap between what’s available on the market and what’s presented to the DoD. I mean, I was at a small manufacturer in December with the Assistant Secretary of Defense [Deborah[ Rosenblum, who leads industrial base policy for the Department of Defense. And she came to visit this vendor, specifically, because they were a small sized manufacturer, and they provide a capability that’s one-of-a-kind in the nation. And she came by to see what was happening, what they were doing, and all the different products that they made. And to say ‘thank you’ for participating in this market. We need to work harder to uncover this type of capability.”

Hill’s messaging to SMMs? “I would suggest that the nation’s national defense is worth their time. We’re working to generate interest and connect a capability and capacity in a marketplace with opportunities. That’s why I joined the Sustainment team. I think that this company is doing a lot to get after it.”

In part two, we’ll talk with Chris Hill about specific opportunities and how SMMs can more effectively engage the DoD ecosystem.

Bart Taylor is publisher of CompanyWeek. Email him at btaylor@companyweek.com.

2023 Manufacturing Forecast – 5 sure bets

By most any measure, 2022 was a transformational year for manufacturing. Here’s an early look at storylines shaping the coming year.

1. 2023 is the year of the semiconductor supply chain — who builds a roadmap that wins?

Arizona and Texas were among big winners in the semiconductor factory sweepstakes. But manufacturing communities across the U.S. anticipate a lift from the semiconductor surge. Who best navigates the opportunity?

We know a pile of money is about to be spent through the CHIPS & Science Act — it’s worth reviewing the scale of the plans. And we know the basics — money for community colleges and universities to train machinists and engineers, incentives to develop expertise and support for companies operating in a new semiconductor supply chain.

But what types of companies? In what roles? And where? How will semiconductor factories transform local manufacturing ecosystems in AZ, TX, NY, and OH? How should Colorado, Utah, California, or Washington position for growth? Should new coalitions or clusters be formed to support regional prosperity? Who does that? What companies participate, and how?

We don’t seem to know a lot about how semiconductor supply chains will evolve to sustain an industry of this size. 2023 will provide the roadmap.

2. More engineers will be hired in manufacturing than ever before (who’s counting?)

Manufacturing has long been seen as the “dirty end” of engineering. In 2023 that officially changes.

Tech jobs in manufacturing are about to become the big thing. Fueled by the semiconductor boom and uncertainty in the tech economy, more engineers will be hired in manufacturing than ever before.

3. 2023 will be a rough year for outdoor industry superpowers.

The retirement of VF Corp.’s CEO Steve Rendle portends a year of change in the outdoor industry.

Analysts have sloughed-off the Rendle retirement talk and have instead pointed to “worsening fundamentals” at VF as the reason for the change. In other words, the business is in trouble.

But it’s arguable that the entire industry is in trouble — and at a crossroads. The lofty ambitions and brand promises of its leading companies are running headlong into the messy realities of global operations — like decoupling with China.

If demand continues to weaken, companies may in fact seize the moment to make fundamental changes to better align operations with the professed mission of its leaders. 2023 could be a wild ride.

4. EV infrastructure and the Great Leap forward.

As heady an opportunity the semiconductor supply chain seems to be, don’t sleep on EV’s value chain. The electric vehicle market is forecast to grow about 20 percent year-over-year, and by 2028 to be a half-trillion dollar global market.

The West is already home to superstar brands in vehicle, component, and EV infrastructure manufacturing, and the latter may be the top growth opportunity. California’s Beam Global is only one innovator helping nervous drivers overcome “charging anxiety” as they take to the road.

Celebrate Tesla, but invest in the companies and visionaries transforming the transportation ecosystem into an EV-compatible network.

5. Musk’s distractions will diminish his manufacturing influence. Sadly.

In 2016, I was driving the Musk bandwagon.

At the time, Musk was waging pitched battles against the likes of Ford, GM, and NASA to overcome decades of entrenched resistance. The outcomes were as spectacular as the fury of the early standoffs.

Musk’s adversaries today are journalists and politicians. Get in line, brother.

There will be no equivalent payoff at Twitter. Taking sides in the public square poses risks for his car business, for one. More, the distraction will limit Elon Musk’s ability to lead the manufacturing revolution.

Thanks to all of you, our loyal readers, for a fantastic year. An exciting 2023 awaits us all.

Bart Taylor is publisher of CompanyWeek. Email him at btaylor@companyweek.com.

Free trade is dead. For manufacturing, good riddance

I’ve argued, along with Harry Moser and others, for a new industrial policy that picks U.S. manufacturing “to win.” As contrarian a view this was a decade ago, there’s consensus today that we should do just that.

The list of desired outcomes reads like an economic manifesto:

  • Protecting key domestic manufacturing industries and nurturing new or reimagined sectors — like semiconductors

  • Providing incentives to localize manufacturing supply chains from offshore outposts, via new investments in domestic supply chains, or both

  • Accelerating the pace of automation in small manufacturers to overcome workforce shortages but more, to improve their global competitiveness

  • Aligning underutilized economic zones — including rural economies — with high-potential manufacturing opportunities

There’s more, but the big takeaway is that “free trade” is dead. The staggering loss of middle-class jobs, the transfer of wealth and expertise and infrastructure to offshore outposts, today underscores the hard lesson that nothing was free about free trade. Time to complete the policy scaffolding to protect and subsidize U.S. manufacturing.

Here are suggestions to update the protectionist playbook in light of recent events:

> Work to roll back the value of the dollar

As tariffs or BATs (border adjusted tax) are used to level the domestic playing field, we should also work to improve the competitiveness of U.S. companies manufacturing at offshore locations in support of local consumers. America’s stalwart dollar is a problem. As the Wall Street Journal‘s Bob Tita notes, “For U.S. manufacturers operating overseas factories, their sales in foreign currencies are worth less in dollars now because of the unfavorable exchange rates caused by the strengthening dollar.”

The fix is straightforward: jettison “market-based” thinking and intervene to manage the value of the dollar. Robert Blecker of the Economic Policy Institute outlines the path forward: “The dollar has not fallen compared to the currencies of the developing nations that now account for more than half of the U.S. trade deficit. Some of these nations, especially China, maintain fixed exchange rates and intervene heavily to prevent the type of market-driven adjustment that is now occurring between the dollar and the euro. As a result, relying on financial markets to bring the dollar down is not enough. More active management of the dollar’s decline including cooperation with major U.S. trading partners and action to end foreign manipulation of currency value is vital to ensure that the dollar falls in a comprehensive and sustainable fashion.”

> Focus grants and loan programs on uptooling small manufacturers

Economic development can be a miasma of local and regional assistance for business that lacks focus or operates at cross-purposes. Whatever the case, well intentioned efforts often fall flat.

There should be no confusion today about what U.S. manufacturers need from development funding: targeted manufacturing-related grants, awards, and loan programs that facilitate automation and tech-fueled upgrades. Full stop. Uptooling U.S. manufacturers today achieves a rare trifecta of outcomes: improved processes that result in better products, relief from a tight labor market, but also workforce development, as technology attracts a new generation of employees.

> Tap in to manufacturing’s nerd appeal

As the “tech wreck” leaves STEM grads uncertain about a career in tech, manufacturing is today poised to fill the career void for this wave of nerdy talent. The timing couldn’t be better. Investments in technology provide manufacturers with a calling card for talent that’s long eluded them.

But the latest wave of technology layoffs this fall has been met by a tepid response from manufacturing brands and associations who otherwise should be coordinating a full-blown recruiting campaign to attract this generation of STEM talent.

At its core, the dissonance between what should be done and what is being done can be chalked up to what Glenn Plagens, CEO of Colorado MEP Manufacturer’s Edge, called the need for “community players coming together again to determine what the next steps are.” In other words, the ongoing challenge of developing a more connected manufacturing community.

Nevertheless, developments today are trending toward alignment. If a concerted national campaign that emanates from Washington D.C. is a bridge too far, coordinated local efforts that highlight manufacturing’s tech stars is an important next step.

It’s a straightforward tactic that, in addition to the others, will work to protect U.S. manufacturing at this important time.

Bart Taylor is publisher of CompanyWeek. Email him at btaylor@companyweek.com.

With legislative gridlock in the forecast, can U.S. manufacturing sustain its technology agenda?

President Biden’s enthusiasm for U.S. manufacturing in the final days of the election belied a simple truth for Democrats: As important the message, it constitutes much of what passes for the party’s economic agenda. Biden’s Dems rode a mix of issues to a surprising outcome last night; one can imagine a far different result if a vision for American prosperity had been more of a focus early on.

With a Congressional red lean still likely, alongside a blue president, U.S. companies are facing legislative gridlock for the next two years, a prospect that appeals to some but certainly not to those invested in seeing through pro-manufacturing federal initiatives that Biden’s Department of Commerce has teed up, in part through its NIST-sponsored Manufacturing Extension Partnership, or MEP, national network.

Biden’s team, including MEP national director Pravina Raghavan, have been at work aligning the 51 state- and territory-level MEP centers around uniform messaging and programming aimed to tackle manufacturing’s twin tormentors — workforce and supply-chain issues. At the MEP national network conference in Chicago in late September, Raghavan spelled out to me the common themes — in her words, the “connective tissue” — that will flow from the federal level through state MEP centers to local and regional manufacturers.

Raghavan highlighted a trio of obstacles that are front and center for most domestic manufacturers. “Supply chain — reshoring and filling supply-chain gaps — and MEP is named in Biden’s plan,” she said. “Workforce — I’ve yet to find a manufacturer that doesn’t have a workforce problem. And technology and innovation. Thousands of companies are still unsure it’s right for them. How do we help them understand how to take advantage of a cobot or AI on their line? That’s the mission of every MEP center with regard to technology — helping manufacturers do it but being there every step of the way, to make sure they’re not left on their own. Then, we take those best practices and share them across the national network.”

To Raghavan and Biden’s credit, this administration has successfully distilled manufacturing’s challenges to the seminal issues of the day: the acute need to uptool American manufacturers and upskill its labor force.

What’s critical, however, is that manufacturing’s technology agenda advances to the next level, where outcomes from tech and automation manifest not only in production outcomes and improved manufacturing processes, but in workforce outcomes, where STEM grads perceive a tech-fueled 21st century manufacturing sector as equivalent to a career in tech.

We’re a ways off. Our point of reference today is that automation will help overcome workforce challenges by filling in for hard-to-find employees, or else enable current workers to focus on more value-add roles as cobots, robots, and other tech assets tackle menial jobs. It’s a meaningful development in the sense that technology isn’t viewed as a threat to manufacturing employment anymore, but a stopgap, a means to counter the sector’s well-documented employment woes.

The future is much more exciting, where a new generation of tech-informed manufacturing equipment and infrastructure become a catalyst for growth — and a magnet for engineering graduates and entrepreneurs (like Summit Peak Manufacturing in today’s UT Mfg. Report) that transforms the public perception of a manufacturing career. One outcome would be a wave of new manufacturing companies inspired by, yes, tech nerds!

Gridlock or not, the good news is that the planning and innovation sure to accelerate momentum in America’s reawakened sector doesn’t originate in Washington D.C. — it’s in the DNA of companies and business leadership. That said, we’ll assume the best and hope that U.S. manufacturing continues to be a bipartisan cause celebre, with an outcome so clear and unvarnished that dysfunction in D.C. can’t derail its mission to uptool and upskill.

We’ll keep the pressure on.

Bart Taylor is publisher of CompanyWeek. Email him at btaylor@companyweek.com.

Feast and Famine at the RMTMA Conference: Manufacturing’s generational opportunity and challenge

Machinists, fabricators, and brokers fueling a manufacturing boom along Colorado’s Front Range gathered in Denver last week wasted no time getting to the topic du jour — workforce development. Speakers at the 2022 Rocky Mountain Machining & Tooling Association (RMTMA) Fall Conference parsed workforce topics throughout the day, from retention to recruitment to change management, in response to the sector’s acute workforce need.

But a dearth of employees did little to dampen good feelings here about prospects for growth and new work. Demand for U.S.-manufactured products is strong — generationally strong. A decade or so removed from an historic crash, U.S. brands and contractors have refocused on domestic manufacturing. Domestic supply chains are in. Outsourcing is out.

For suppliers here, it means that as prospects for growth are high even as most pursue opportunity with one hand tied behind their back. Focused on Machining‘s Justin Quinn, the outgoing RMTMA chapter president, summed it up: “It’s easier to find a customer than a good employee.”

Angela Rose’s summary this week of challenges, opportunities, and needs of the manufacturers we’ve profiled so far in 2022, bears out the challenge of pursuing new business that’s there for the taking. Managing growth is the third-most cited challenge behind manufacturing’s two steady and pervasive headaches: supply chain and workforce.

Still, the need for human capital is this time framed against a backdrop of opportunity for domestic machine shops and OEMs that’s fundamentally different from anything we’ve seen.

I sum up this generational opportunity in three macro-trends powering a new golden age of domestic manufacturing:

  1. Offshore supply chains are irrevocably broken. Among the factors: We’re decoupling with China. It may happen over time. It may happen overnight.

  2. With business leaders joining the “Made in America” consumer movement, there’s enthusiasm economy-wide for U.S.-made products. Domestic production options are more competitive as companies see brand value in manufacturing here.

  3. We’re nearer to solving the workforce problem than we think. Automation and technology are set to catalyze manufacturing employment, not diminish it.

We’ll report on all the above in future editions, but today nothing is more important than funding a new wave of technology and automation in manufacturing. Outcomes would work at once to improve processes and products that would keep more work in the U.S., but also work to attract a new generation of STEM employees.

Eric Peterson’s report this week on automation and the manufacturing workforce alludes to the possibilities, including this from Summit Peak Manufacturing CEO Ken Curry in Murray, Utah:

“As we grow this business, we don’t want to just grow it by employees,” he says. “We want to grow by automation, by use of robots, and different things we’re interested in doing.”

That makes for different prerequisite skill sets, and a pair of employees in their twenties are up to the task. “They’re really adaptable to automation,” says Curry. “A lot of the challenge is to keep them challenged. That’s a big thing for us: We want to give them opportunities to be challenged.”

Imagine manufacturers competing for engineering and technical talent graduating from the university system. It would fuel exponential employment growth in the sector, through a generation of new companies. We’re nearing that point.

How to accelerate the momentum? For starters, it’s crucial to align the vast ecosystem of money — grants, opportunity funds, and the like — toward helping small manufacturers automate.

And quickly: The Hill recently quoted Deputy Secretary of Defense Kathleen Hicks, who “noted that over the past decade, the number of small businesses in the defense industrial base shrank by over 40 percent. ‘The data shows that if we continue along the same trend, we could lose an additional 15,000 suppliers over the next 10 years.'”

Tooling up small manufacturers is a vital step to stop the slide.

Bart Taylor is publisher of CompanyWeek. Reach him at btaylor@companyweek.com.